# Food-Based Body Bars The Hygiene Bank & Goodwash Created The Edible Soap to Expose Hygiene Poverty By Laura McQuarrie | Published 2025-04-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/edible-soap References: [famouscampaigns](https://www.famouscampaigns.com/2025/04/edible-soap-campaign-shines-a-light-on-the-uks-hygiene-poverty-crisis/?utm_source=rss&utm_medium=rss&utm_campaign=edible-soap-campaign-shines-a-light-on-the-uks-hygiene-poverty-crisis) & [thehygienebank](https://thehygienebank.com/the-edible-soap/)  5.3 million people in the UK are forced to choose between buying food or staying clean, prompting The Hygiene Bank and Goodwash to create The Edible Soap. This conversation-starting soap made to bring awareness to the crisis of hygienic poverty is made with [real food ingredients](https://www.trendhunter.com/trends/one-good-thing-bars) like [organic cacao butter](https://www.trendhunter.com/trends/dubai-chocolate-soap), oat flour, avocado oil, tomato sauce, toast flavoring, bean flavoring, paprika, and Celtic sea salt—emulating a baked bean flavor. As such, chefs are creating unique dishes with the [solid bar](https://www.trendhunter.com/trends/hard-body-wash). "The Edible Soap isn’t a product," says The Hygiene Bank, "This isn’t a purchase. It’s a donation mechanic." On Goodwash's website, people can donate £15, and all of the proceeds from sales support The Hygiene Bank's mission to get basic hygiene products into the hands of people and families in need. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 56% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Edible Hygiene Products:** The use of edible ingredients in hygiene products like soaps offers a dual-function innovation that blurs the line between nourishment and self-care. - **Socially-conscious Purchases:** Products serving as conversation pieces, like The Edible Soap, highlight a shift in consumer behavior towards buying products that support social causes. - **Flavored Personal Care Items:** Incorporating food flavors into personal care items creates novel sensory experiences, potentially attracting consumers seeking unique multi-sensory products. ### Industries Being Reshaped - **Purpose-driven Consumer Goods:** Businesses in the consumer goods sector are increasingly focusing on products that combine social impact with everyday items to appeal to ethically-minded consumers. - **Food Innovation in Non-food Categories:** Innovations using edible elements in traditionally non-food categories are leading to cross-industry collaborations, expanding possibilities in both the food and personal care industries. - **Nonprofit and Charity Collaborations:** Nonprofits partnering with businesses to create unique fundraising products are disrupting traditional charity models, leading to increased engagement and support. ## Related on Trend Hunter - [Biodegradable Single-Use Soap](https://www.trendhunter.com/trends/tab-soap.md) - [Conceptual Educational Soaps](https://www.trendhunter.com/trends/consent-soap.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Skin-Nourishing Soap Bars](https://www.trendhunter.com/trends/curie-body-wash-bars.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Chia-Studded Soaps](https://www.trendhunter.com/trends/exfoliating-soap-bar.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md)