# Edible Shoe Cream Organic Po-Zu By Bianca | Published 2007-11-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/edible-shoe-cream-organic-po-zu References: [po-zu](http://www.po-zu.com/eat.html) To prove that their shoe cream is up to the highest organic standards, [Po-Zu](http://www.po-zu.com/eat.html) served it smeared on crackers at the recent launch party of [Terra Plana](http://www.terraplana.com) in London. Gross? Not really, the company known for their eco footwear made the polish out of 100% coconut oil. It's certified by the Soil Association and is cholesterol free, naturally sugar free, has energy boosting properties, and has no additives, preservatives or trans-fatty acids. So what do you say, why not slather a little on your toast while polishing your favourite boots in the morning? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Organic Shoe Care:** Disruptive innovation opportunity: Develop a line of organic shoe care products that are free from additives and preservatives, catering to health-conscious consumers. - **Food-based Beauty Products:** Disruptive innovation opportunity: Create a range of beauty products made from organic food ingredients, tapping into the growing demand for natural and sustainable cosmetics. - **Multi-purpose Products:** Disruptive innovation opportunity: Design multi-purpose products that serve both functional and edible purposes, offering convenience and sustainability. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Develop eco-friendly and organic footwear options, meeting the demand for sustainable and ethical fashion. - **Organic Food:** Disruptive innovation opportunity: Expand the market for organic food products by incorporating them into non-food items, such as beauty and personal care products. - **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce natural and food-inspired beauty products that offer health benefits and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Beige-Toned Resin-Coated Footwear](https://www.trendhunter.com/trends/custom-desert-trek.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Skin Restoration Creams](https://www.trendhunter.com/trends/sorevna.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Sandal Brand Skincare Launches](https://www.trendhunter.com/trends/new-care-essentials.md)