# Tortilla QR Codes The Edible QR Competition Creates Tasty Mobile Marketing By Michael Hines | Published 2010-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edible-qr-competition References: [thatsnerdalicious](http://thatsnerdalicious.com/play-with-your-food/dinner-time-qr-code-tortilla-and-mashed-potatoes/) & [flickr](http://www.flickr.com/photos/osr/sets/72157625406128736/with/5183772042/) The NYC Registor recently held an Edible QR Competition to see which foods could have a QR code printed and read on them by [Google](https://www.trendhunter.com/trends/simplyprotein-campaign) Googles on Android devices. As expected, the competition led to the creation of many tasty QR codes including -- but not limited to -- [tortilla and waffle QR codes](https://www.trendhunter.com/trends/rolled-tortilla-chips1). QR codes have become a big deal over the last few years as marketers look for new and different ways to reach their customers. I could easily see the Edible QR Competition leading to the creation of any number of edible QR codes in the near future. Food: the final frontier. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible QR Codes:** Edible QR codes could become a popular trend in mobile marketing, allowing brands to engage customers in a unique and tasty way. - **Interactive Food Marketing:** The Edible QR Competition highlights the potential for interactive marketing campaigns using food as a medium, presenting opportunities for brands to stand out and engage their target audience. - **Augmented Reality Integration:** Combining edible QR codes with AR technology provides a disruptive innovation opportunity, enabling brands to deliver immersive and interactive experiences through mobile devices. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new marketing strategies by incorporating edible QR codes to enhance customer engagement and brand awareness. - **Digital Marketing:** Digital marketing agencies can specialize in creating interactive campaigns using edible QR codes to help brands connect with consumers in a more memorable way. - **Mobile Technology:** Companies in the mobile technology industry can explore the integration of edible QR codes and AR technology to revolutionize mobile advertising and marketing. ## Related on Trend Hunter - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [Savory Waffle Tacos](https://www.trendhunter.com/trends/eggo-taco.md) - [Sporty Mexican Cuisine Promotions](https://www.trendhunter.com/trends/caltort-games.md) - [Enhanced-AI QR Packaging](https://www.trendhunter.com/trends/love-corn.md) - [Transparent Cannabis QR Codes](https://www.trendhunter.com/trends/veritas-fine-cannabis.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md)