# Edible Sashimi Stickers These Edible QR Codes for Sushi are Ethical and Fun By Jennifer Gosnell | Published 2013-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edible-qr-codes-for-sushi References: [newswatch.nationalgeographic](http://newswatch.nationalgeographic.com/2013/05/22/edible-qr-codes-make-sustainable-sushi-fun-and-convenient/) & [bitrebels](http://www.bitrebels.com/technology/interactive-food-high-tech-sushi/) If you're a sushi lover and an environmentalist, you're going to love these edible QR codes for sushi. Served out of Harney Sushi in San Diego, this fantastic invention is eco-friendly and educational. The purpose of the QR codes is so that customers can take out their smartphones, scan the QR code, and learn about the [sustainability of whichever fish dish](https://www.trendhunter.com/trends/green-chef) they are eating from the NOAA ([National Oceanic and Atmospheric Administration](https://www.trendhunter.com/trends/official-spirits-sponsors)) FishWatch website. The edible QR codes for sushi are both a fun addition to any dish and also a great opportunity to spread awareness about over-fishing and the sustainability of certain types of fish. The chef at Harney, chef Ruiz explains the impact of their program: "Our oceanside location has a maximum occupancy of 260 people, and on a Friday, we’ll turn the restaurant over three times, so we have more than a thousand people walk through the doors. Imagine if you take that weekly, we reach a lot of people." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Edible QR Codes:** Disruptive innovation opportunity: Integrate edible QR codes into various food products to provide educational information to consumers. - **Sustainable Dining:** Disruptive innovation opportunity: Create sustainable dining experiences by incorporating environmental education and awareness into restaurant menus. - **Digital Food Education:** Disruptive innovation opportunity: Develop digital platforms or tools that educate consumers about the sustainability and ethical practices in the food industry. ### Sectors Adopting This - **Restaurant:** Disruptive innovation opportunity: Use technology and educational initiatives to enhance the dining experience and promote sustainability in the restaurant industry. - **Food Packaging:** Disruptive innovation opportunity: Explore the development of edible packaging solutions to reduce waste and provide additional information to consumers. - **Environmental Education:** Disruptive innovation opportunity: Create interactive and engaging platforms or programs that raise awareness about environmental issues, such as over-fishing, to a wide audience. ## Related on Trend Hunter - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [QR Menu Solutions](https://www.trendhunter.com/trends/dishtup.md) - [Improved Sushi Rewards Apps](https://www.trendhunter.com/trends/sushi-rewards-apps.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md)