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# Edible Phones
The Melting Chocolate Motif Mobile Phone is a Treat to the Eyes

By Shelby Lee Walsh | Published 2009-11-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/edible-phones-the-melting-chocolate-motif-mobile-phone-is-a-treat-to-the-ey
References: [en.spread-grani](http://en.spread-grani.com/docomo-melting-chocolate-mobile.html) & [nttdocomo.co.jp](http://www.nttdocomo.co.jp/product/foma/style/sh04b/gallery.html)

Chocolate lovers will be thrilled at the sight of this new mobile. The phone pictured in the above gallery is the result of a collaborative effort between NT Docomo and Tadaaki WAKAMATSU (who is the designer from Q-pot). The name of this gloriously delicious invention is the 'Melting Chocolate Motif Mobile Phone.'

Coming in two flavors -- opps! I mean *colors* , these yummy Melting Chocolate Motif Mobile Phones will be released just in time for the Christmas season to the Japanese market.

I'm sure everyone will eat these phones up!

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 68% | Activity: 55% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Edible Technology:** The trend of incorporating edible elements into technology can create opportunities in the food technology, electronics, and mobile phone industries.
- **Novelty Phones:** The trend of creating unique and visually appealing phones can disrupt the mobile phone industry and create opportunities for innovation and creativity.
- **Crossover Products:** The trend of combining products from different industries, like confectionery and electronics, can create disruptive innovation opportunities in retail and consumer technology.

### Who This Affects Most

- **Food Technology:** The edible technology trend can disrupt the food technology industry by introducing innovative and sustainable forms of food packaging.
- **Electronics:** The trend of creating novelty phones can disrupt the mobile phone industry by creating new business models and opportunities for brand differentiation.
- **Retail:** The crossover trend can disrupt the retail industry by creating new markets for unique, creative, and visually appealing products.

## Related on Trend Hunter

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- [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md)
- [Chocolaty Lava-Like Treats](https://www.trendhunter.com/trends/molten-lava-caramel-promises.md)
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- [Chocolate-Collaborative Tech Accessories](https://www.trendhunter.com/trends/samsung-and-hersheys.md)
- [Mousse-Hued Smartphones](https://www.trendhunter.com/trends/pantone-x-motorola-2025.md)
