# Chocolate Bunny Activations Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London By Rebecca Byers | Published 2016-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/edible-installation References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-dr-oetkers-giant-chocolate-bunny-visits-london-manchester/brands/article/1387948) Located in London's Potters Field Park, Dr Oetker devised a delicious and engaging [brand activation](https://www.trendhunter.com/trends/oneday-activation) in the form of a [giant chocolate-made edible installation](https://www.trendhunter.com/trends/ghirardellis-sampling-event). Made by specialist baker Juliet Sear over a period of 110-hours, the edible installation used more than 3,000 bars of Dr Oetker's Fine Cooks’ chocolate. While the Dr Oetker edible installation was admired by passersby, brand ambassadors were on hand to dole out cupcakes. The day after the activation ran in London, it debuted in Manchester. Coffee brand [Greggs](https://www.trendhunter.com/trends/greggs-cafe) also recently hosted a playful activation at Potters Fields Park that invited consumers to take a nap in over-sized coffee cup pods. The intriguing event proves that brand's of all kinds can succeed in creating engaging publicity stunts with awe-inspiring public displays. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Edible Installations:** Creating giant edible installations as brand activations provides a unique and engaging experience for consumers. - **Publicity Stunts:** Developing awe-inspiring public displays as part of brand activations can generate significant buzz and media attention. - **Playful Activations:** Hosting playful activations that offer unique experiences to consumers can enhance brand visibility and engagement. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage edible installations as brand activations to create memorable experiences and connect with consumers in a fun and immersive way. - **Marketing and Advertising:** The marketing and advertising industry can incorporate publicity stunts and awe-inspiring public displays into brand campaigns to capture attention, generate media coverage, and create viral marketing opportunities. - **Hospitality and Events:** The hospitality and events industry can utilize playful activations to create unique and memorable experiences for guests, enhancing their overall event or brand experience and driving customer satisfaction. ## Related on Trend Hunter - [Tasty Easter Activation Campaigns](https://www.trendhunter.com/trends/the-big-easter-bunny-off.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Oversized Baking Mascot Installations](https://www.trendhunter.com/trends/pillsbury-doughboy-installation.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)