# Gilded Candy Treats The Edible Gold Lollipop is Like Eating Delicious Money By Harris Jay Rosenberg Alterman | Published 2012-04-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/edible-gold-lollipop References: [lostateminor](http://www.lostateminor.com/2012/04/20/champagne-lollipops-sprinkled-with-20-karat-gold-flakes/) & [harveynichols](http://www.harveynichols.com/food-wine/categories/confectionery-chocolate/boiled-sweets/s346098-edible-gold-lollipop.html) The ‘Edible Gold Lollipop’ by Harvey Nichols is exactly what it sounds like. This treat comes on a stick and is champagne flavored. If that wasn’t enough, it has gold flakes in it, so one can feel like they’re eating their own wealth -- it's [24-karat gold](https://www.trendhunter.com/trends/24k-chocolate-fondue). Harvey Nichlos says this [lollipop](https://www.trendhunter.com/trends/slice-x-chupa-chups) is “a grown up version of a childhood favorite.” There is no better way to say you’re luxurious than by eating something of high value. Harvey Nichlos also offers a series of other luxury items, which can be seen at the company’s website. This product would be a perfect party favor for an ultra-luxurious gathering. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Edible Gold:** Disruptive innovation opportunity: Explore new ways to incorporate edible gold into various food and beverage products to create a sense of luxury and extravagance. - **Gourmet Lollipops:** Disruptive innovation opportunity: Experiment with unique flavors and ingredients to create high-end lollipops that cater to the sophisticated tastes of adult consumers. - **Luxury Food Items:** Disruptive innovation opportunity: Develop an exclusive line of luxury food items that appeal to consumers seeking premium, indulgent experiences. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Discover innovative ways to elevate the experience of consuming food and beverages by incorporating luxury ingredients and creating unique flavor profiles. - **Event Planning:** Disruptive innovation opportunity: Rethink traditional party favors and explore upscale options, such as gourmet lollipops with edible gold, to enhance the luxurious atmosphere of high-end events. - **Luxury Retail:** Disruptive innovation opportunity: Expand product offerings to include exclusive luxury food items, allowing luxury retailers to cater to customers looking for high-quality and indulgent experiences beyond traditional merchandise. ## Related on Trend Hunter - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md) - [Jumbo Gummy Bear Lollipops](https://www.trendhunter.com/trends/nassau-candy.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Oversized Gummy Bear Lollipops](https://www.trendhunter.com/trends/clever-candy-big-bear-pop.md) - [Celebratory Lollipop Candy Boxes](https://www.trendhunter.com/trends/sees-candies-lollypalooza-box.md) - [Hollywood Candy Capsules](https://www.trendhunter.com/trends/hollywood-candy-capsules.md) - [Celebratory Audio Lollipops](https://www.trendhunter.com/trends/tastysounds-audiolollipop.md) - [Gold-Plated Carrots](https://www.trendhunter.com/trends/gold-carrot.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md)