# Edible Ads Fiat Encourages Eating Ads Before Others See Them By Ayman | Published 2008-06-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/edible-fiat-panda References: [adofdamonth](http://www.adofdamonth.com/ads/show/3835) This incredibly unique and creative campaign for **Fiat Panda** utilizes completely edible paper as the ad medium. In order to generate buzz and interest in the car deal, the [unusual ad](https://www.trendhunter.com/trends/where-have-you-been) comes packaged with a magazine and reads, “100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.” I love it! It's asking you to eat the ad because the deal is so good, you do not want someone else to read the advertisement; it is utterly brilliant and witty. The wonderful campaign was created by Leo Burnett ad agency in Milan, Italy with creative directors Sergio Rodriguez & Enrico Dorizza, art director Francesco Epifani, copywriter Nicoletta Zanterino, and photographer Neri Oddo. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Edible Advertising:** The use of edible materials in advertisements presents disruptive innovation opportunities in consumer engagement and creativity. - **Interactive Marketing:** Implementing interactive elements in advertising campaigns can revolutionize customer experiences and drive greater brand engagement. - **Creative Packaging:** Incorporating unique and unconventional packaging ideas can capture consumer attention and create memorable brand interactions. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore edible ads to promote new car models and generate excitement among potential customers. - **Advertising:** Incorporating edible materials into advertisements can attract attention, create a lasting impression, and improve brand recall. - **Food & Beverage:** The food and beverage industry has the potential to adopt edible ads as a creative marketing strategy to promote new products and drive sales. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)