# Edible Beer Cups Asahi Breweries & Marushige Confectionery Collaborated on Edible Cups By Laura McQuarrie | Published 2021-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/edible-cups References: [designtaxi](https://designtaxi.com/news/413416/Asahi-Develops-Edible-Cups-You-Can-Eat-After-You-Are-Done-Drinking-Your-Beer/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [mogcup.shop](https://mogcup.shop/) In the fight against single-use plastic waste, [Asahi Breweries](https://www.trendhunter.com/trends/reusable-toothbrush) joined forces with Marushige Confectionery to create edible cups that can be consumed after drinking. The edible Mogu cups are made by baking potato starch at a high temperature and pressure, so that the material takes on a durable form that's suitable for holding liquid. Available in a range of sizes, the edible cups can be found in different flavors: plain, shrimp rice crackers, chocolate and nuts. These eco-friendly cups not only help to cut down on waste, they offer unique experiences with flavor. Naturally, the cups have the potential to be used for more than just [enjoying beer](https://www.trendhunter.com/trends/hop-foundry) by Asahi, as the waste-reducing Mogu vessels could also be used to hold everything from curry dishes for dinner to desserts. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Edible Packaging:** There is an opportunity for other beverage and food companies to adopt edible packaging technology to reduce waste. - **Flavored Packaging:** Using different flavors in edible cups or packaging can provide unique and enjoyable experiences for consumers. - **Sustainable Packaging:** More companies could focus on developing sustainable and environmentally friendly packaging to reduce their impact on the environment. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies could adopt edible packaging technology to reduce their waste and environmental impact. - **Packaging:** Other packaging companies could focus on developing sustainable and environmentally friendly packaging options to keep up with current consumer preferences. - **Hospitality:** Hotels, restaurants and other hospitality industries could use edible packaging for a unique and memorable customer experience while also reducing waste. ## Related on Trend Hunter - [Sustainable Edible Cups](https://www.trendhunter.com/trends/haeckels-3.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ministop-edible-spoon.md)