# Edible Cocktail Confections Smith & Sinclair Makes Individually Wrapped "Edible Cocktails" By Laura McQuarrie | Published 2017-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edible-cocktails References: [smithandsinclair](https://www.smithandsinclair.com/shop/mixed-selection) [Smith & Sinclair](https://www.trendhunter.com/trends/home-gym-equipment-1) sets itself apart as a confectionery brand for adults that specializes in "edible cocktails." It produces gin, vodka and whisky gummy candies, with each pastille equivalent to about half a shot at 7% ABV. The premium [alcohol-infused confections](https://www.trendhunter.com/trends/liquorinfused-chocolate) are described as being "somewhere between an American Hard Gum and a fruit jelly," with flavor options including classics like the Gin & Tonic, Whisky Sour and the Long Island Iced Tea. To consume, the brand describes that it is best to lightly chew the treats and let them dissolve in the mouth. Smith & Sinclair makes boxed sets that include the Vodka Selection, Gin Selection, Whiskey Selection and a Large Mixed Selection, which contains an assortment of its edible cocktails. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-infused Confections:** There is an opportunity to create new and unique flavor experiences by infusing alcohol into confectionery products. - **Individually Wrapped Treats:** The convenience and portability of individually wrapped edible cocktails offer a disruptive innovation opportunity in the confectionery industry. - **Alternative Alcohol Consumption:** Edible cocktails provide a novel way for adults to enjoy alcoholic beverages, creating a potential disruption in traditional drinking culture. ### Sectors Adopting This - **Confectionery:** The confectionery industry can explore the integration of alcohol into their products to cater to adult consumers seeking unique flavor experiences. - **Premium Gift Sets:** The creation of premium gift sets containing a variety of edible cocktails presents an innovative opportunity for the gifting industry. - **Hospitality and Events:** The hospitality and events industry can incorporate individually wrapped edible cocktails as a unique and portable option for adult guests. ## Related on Trend Hunter - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Martini-Inspired Candies](https://www.trendhunter.com/trends/sugarfina-x-chopin.md) - [Edible Cocktail Shots](https://www.trendhunter.com/trends/cocktail-shots1.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md) - [Sophisticated Jello Shots](https://www.trendhunter.com/trends/solid-wiggles.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md)