# Indulgent Edible Billboards Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars By Laura McQuarrie | Published 2018-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edible-billboard References: [campaignlive](https://www.campaignlive.co.uk/article/galaxys-giant-edible-billboard-will-encourage-passersby-view-pleasure-necessity/1484980) & [galaxychocolate](http://www.galaxychocolate.co.uk/) [Mars](https://www.trendhunter.com/trends/hersheys-cookies-n-creme) chocolate brand [Galaxy](https://www.trendhunter.com/trends/instore-bakery-treats) is launching an [edible billboard installation](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) in London that will encourage passersby to #choosepleasure. The installation will be part of a larger '30 Days of Pleasure' initiative that's being run by Galaxy and Time Out magazine, which provides 30 fun prizes like picnic sets and movie night experiences. This billboard is a first-of-its-kind for the chocolate brand and it hopes to communicate that taking the time to enjoy pleasure every day is a necessity for leading a more fulfilling life. In support of the edible billboard, Galaxy will also be sharing a digital campaign on social media showing how different kinds of people make time in their daily lives for pleasure through enjoyable activities like yoga, soaking in a bathtub or meeting up with their friends. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Experiential Marketing:** Businesses can innovate by crafting experiential marketing strategies that offer memorable and indulgent experiences to various customers. - **Personalized Brand Activation:** Companies can create personalized brand activations that will entertain and attract more customers, complemented by unique prizes that customers can enjoy. - **Edible Advertising:** Innovative advertising can be done through edible billboards and using food as a medium, engaging a broader audience and appealing to the senses. ### Sectors Adopting This - **Food and Beverage Industry:** Businesses in the food and beverage industry can leverage on using unique and creative ways to market their products, e.g., through edible billboards, events, and experiential marketing. - **Marketing Industry:** In the marketing industry, companies can experiment with new and unconventional ways to promote brands and products, such as personalized and experiential marketing actions. - **Media and Publishing Industry:** Companies in the media and publishing industry can incorporate innovative events into their marketing plans, creating new experiences for their audience while also promoting their brands and products. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Sharable Minty Candy Bars](https://www.trendhunter.com/trends/galaxy-smooth-mint.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)