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# Music-Paired Edible Arrangements
Edible is Sharing Leslie Odom Jr.'s New Holiday Music Album

By Laura McQuarrie | Published 2020-11-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/edible-arrangement
References: [prnewswire](https://www.prnewswire.com/news-releases/edible-partners-with-grammytony-award-winner-leslie-odom-jr-to-offer-his-new-the-christmas-album-as-part-of-unique-gifting-holiday-experience-301168857.html) & [edible](http://www.edible.com)

[Edible](https://www.trendhunter.com/trends/mothers-day-artist-collection) and Leslie Odom Jr. are on a mission to Share the Sweetness this holiday season and people will be able to order [fresh fruit arrangements](https://www.trendhunter.com/trends/edible-and-tajin) with the Grammy- and Tony-Award winner's new holiday album. The Christmas Album is bundled with arrangements from Edible, along with [baked goods and other treats](https://www.trendhunter.com/trends/last-crumb-2) to support feel-good gifting experiences this season. The digital album can also be purchased as an add-on with many other Edible gifts and treats.

On The Christmas Album, listeners will be treated to reimagined versions of favorite holiday songs plus all-new original tracks. Knowing that this has been a particularly challenging year for thousands of families, Edible is sharing multi-sensory treats for those who want to feel uplifted, whether or not they can be together in person during the holidays. www.edible.com.

Image Credit: Edible

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 14% | Activity: 10% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Gift Experiences:** Opportunity to create personalized gift experiences by combining physical products with digital content.
- **Collaborative Marketing:** Disruptive innovation opportunity for brands to collaborate and cross-promote their products or services.
- **Multi-sensory Experiences:** Opportunity to enhance customer experiences by offering products that stimulate multiple senses.

### Where This Applies

- **Gifting:** Disruptive innovation opportunity for gifting companies to create unique and personalized experiences.
- **Music:** Opportunity for music industry to explore collaborations with brands and create unique music-related experiences.
- **Food & Beverage:** Disruptive innovation opportunity for food and beverage companies to partner with musicians and offer bundled products.

## Related on Trend Hunter

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- [Small-Batch Seasonal Treat Ranges](https://www.trendhunter.com/trends/ethel-m-chocolates.md)
- [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md)
