# Plastic Bag Photography The Edi Go Elastic Photo Series is Abstractly Stunning By Meghan Young | Published 2011-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edi-go-elastic References: [behance.net](http://www.behance.net/gallery/Elastic/901033) When I first glanced at the Edi Go Elastic photo series, I thought I was looking at another stunning [water shoot](https://www.trendhunter.com/trends/ariel-swipe). It was only upon closer inspection that I realized that these were actually images of a [blue plastic bag](https://www.trendhunter.com/trends/telfar-plastic-bag). Taking on crumbled, abstract forms, the plastic bag in the Edi Go Elastic photo series brings new light to this otherwise environmentally-unfriendly object. As this series proves, beauty is certainly in the eye of the beholder. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Plastic Bag Upcycling:** Disruptive innovation opportunity: Developing new creative uses for plastic bags to reduce environmental impact and transform them into desirable products. - **Abstract Photography:** Disruptive innovation opportunity: Exploring unconventional subjects and perspectives in photography to create unique and visually appealing images. - **Environmental Awareness:** Disruptive innovation opportunity: Finding innovative ways to raise awareness about the harmful effects of plastic bags on the environment and encourage sustainable alternatives. ### Sectors Adopting This - **Art and Photography:** Disruptive innovation opportunity: Integrating unconventional materials and subjects into artistic and photographic practices to create novel and thought-provoking pieces. - **Fashion and Accessories:** Disruptive innovation opportunity: Designing sustainable and fashionable products using recycled plastic bags, contributing to the circular economy and reducing waste in the fashion industry. - **Environmental Conservation and Advocacy:** Disruptive innovation opportunity: Developing campaigns, initiatives, and technologies that promote the reduction of plastic bag usage and encourage eco-friendly alternatives for a greener future. ## Related on Trend Hunter - [Upcycled Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Plastic-Exploring Art Exhibitions](https://www.trendhunter.com/trends/everlasting-plastics.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Organic Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic-collection.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Transparent Bean Bag Furniture](https://www.trendhunter.com/trends/transparent-bean-bag.md)