# Edgy Summer Footwear The Schutz Summer 2015 Campaign Stars Alessandra Ambrosio By Meghan Young | Published 2014-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-summer-footwear References: [fashiongonerogue](http://www.fashiongonerogue.com/alessandra-ambrosio-goes-blonde-schutz-campaign/) & [schutz-shoes](http://schutz-shoes.com/) Schutz, a shoe company based in Rio Grande do Sul, Brazil, has released images from its 2015 ad campaign, which features some very edgy summer footwear. Perfect for those looking to make a stylish and sexy statement next year, the [high heels](https://www.trendhunter.com/trends/aldo-1) are made for femme fatales. Whether worn day or night, these edgy summer footwear is hard not to notice. They are a refreshing albeit dramatic change from the [bohemian styles](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork) embraced this year. The edgy summer footwear is worn by top model Alessandra Ambrosio. Forgoing her usual light brown locks from a blonde do, the teaser images were shared by L’Officiel Brazil. Shot in studio against a burnt orange backdrop, she looks very futuristic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Footwear:** Opportunity for fashion tech companies to integrate innovative materials for creating futuristic designs. - **Personalized High Heels:** Potential for footwear retailers to leverage data analytics and develop personalized shoe recommendations based on customer preferences. - **Sustainable Fashion:** Growing trend towards eco-friendliness in the fashion industry presents an opportunity for shoe brands to create sustainable, environmentally friendly footwear. ### Sectors Adopting This - **Fashion:** Brands can leverage technology and innovation to design and manufacture cutting-edge footwear. - **Retail:** Retailers can tap into customer data and personalize shoe recommendations to improve customer experience. - **Environment:** Shoe brands can explore sustainable materials and eco-friendly manufacturing processes to enhance their environmental credentials. ## Related on Trend Hunter - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)