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# Urban Tomboy Editorials
Oyster Magazine's VIBE Fashion Story Highlights Edgy Streetwear

By Jana Pijak | Published 2014-06-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-streetwear
References: [oystermag](http://www.oystermag.com/oyster-fashion-vibe-shot-by-justin-ridler-x-mark-vassallo) & [oystermag](http://www.oystermag.com)

Model Maria Bradley sports a wardrobe of [edgy streetwear](https://www.trendhunter.com/trends/girls-dont-cry-collection) looks in the 'VIBE' image series for Oyster Magazine. The Priscillas face is captured by photographer Justin Ridler who works alongside wardrobe stylist and Mark Magazine founder Mark Vassallo.

Make-up for the editorial is courtesy of MAC beauty artist Nicole Thompson who keeps her model muse looking fresh in this [tomboy-inspired photoshoot](https://www.trendhunter.com/trends/songs-of-siren).

Edgy streetwear labels featured in Oyster Magazine's 'VIBE' editorial include Hood by Air (HBA), Givenchy and Bassike among other names. The sporty image series is a nod to athletic inspirations that [blur gender lines](https://www.trendhunter.com/trends/sujitha-shivajothi) with over-sized and uniformed silhouettes. Model Maria Bradley is a Kansas native and skater who is no stranger to tomboy looks, an aesthetic she wears well in this editorial.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 81% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Edgy Streetwear:** Explore innovative streetwear designs that push the boundaries of traditional fashion norms.
- **Athletic Inspirations:** Discover the intersection of sportswear and fashion, embracing oversized and uniformed silhouettes that challenge traditional gender lines.
- **Tomboy Aesthetic:** Embrace the tomboy aesthetic and its influence on fashion, highlighting its unique blend of masculinity and femininity.

### Where This Applies

- **Fashion Retail:** Explore how fashion retailers can incorporate edgy streetwear designs into their product offerings, catering to the demand for non-conventional fashion styles.
- **Beauty and Makeup:** Discover the opportunity for beauty and makeup brands to create products and looks that complement the edgy streetwear and tomboy aesthetic.
- **Photography and Modeling:** Explore the art of capturing and showcasing edgy streetwear and tomboy fashion through photography and modeling, leveraging diverse talent and unique locations.

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- [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md)
