# Edgy Sporty Editorials The L’Express Styles 'En Forme' Photoshoot Stars Model Toni Garrn By Meghan Young | Published 2014-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-sporty-editorial References: [fashiongonerogue](http://www.fashiongonerogue.com/toni-garrn-shapes-sporty-lexpress-styles-spread-alex-cayley/) & [lexpress.fr](http://www.lexpress.fr/styles/) As far as edgy sporty editorials go, the L’Express Styles 'En Forme ranks high up there. Only a true femme fatale would be able to rock these looks at the gym without anyone raising eyebrows, at least in the questionable ways. Instead, people will admire a strong woman who can also remain stylish while working up a sweat. Appearing in the May 2014 issue of the magazine, this [edgy sport editorial](https://www.trendhunter.com/trends/songs-of-siren) stars German model Toni Garrn. The blonde beauty was shot by photographer Alex Cayley, who captured her in everything from hoodies to [neon-colored bodysuits](https://www.trendhunter.com/trends/legendary-capsule-collection). Her [urban looks](https://www.trendhunter.com/trends/staud-sport-1), which were styled by Mika Mizutani, is perfected with a slicked back hair do and dewy skin. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Edgy Sportswear Fashion:** There is an opportunity for brands to create an edgy sportswear line that merges style and practicality. - **Athleisure Movement:** There is a possibility for the athleisure movement to continue to gain momentum, as sportswear becomes more fashionable and is worn outside of the gym. - **Fitness Influencer Marketing:** There is potential for fitness brands to partner with influencers to promote their edgy sportswear lines and increase brand awareness through social media advertising. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the athleisure trend and create edgy sportswear lines to target consumers looking for practical and stylish workout clothing. - **Fitness:** The fitness industry can leverage the edgy sportswear trend to attract more consumers looking for fashionable and functional gym clothing. - **Marketing:** Marketing firms can work with fitness and fashion brands to develop influencer marketing campaigns that target the athleisure market and increase brand visibility. ## Related on Trend Hunter - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)