# Iconic Doll Revamp Barbie Gets Radical Makeover By Going Like Sixty | Published 2008-12-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-icon-barbie-gets-radical-makeover References: [reuters](http://www.reuters.com/article/domesticNews/idUSTRE4BN11120081224) Barbie is going through another rough patch. First, there was the heartbreak of not having a kid because Ken came in another box. And now the racy [Bratz](https://www.trendhunter.com/trends/bratz-20th-anniversary) dolls (and of course Hannah Montana) are grabbing attention of girls eight years old and up. [Mattel](https://www.trendhunter.com/trends/mattel) is answering by planning some major changes for the 50 year old perpetual teenager. **Implications** - The best way to rejuvenate the relevance and demand for a product as iconic and old as Barbie is to constantly be on the lookout for ways to reinvent it, and this particular trend is a perfect example of that in action. Improving, changing and modifying your product regularly is the only way to keep a niche consumer need relevant and necessary and companies which recognize this are those that continue to succeed. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Product Reinvention:** Constantly reinventing iconic products like Barbie is essential to maintain relevance and demand in a changing market. - **Targeting Older Girls:** Catering to the interests and preferences of older girls, like the racy Bratz dolls and Hannah Montana, presents new opportunities to capture their attention and loyalty. - **Evolution of Perceived Value:** Recognizing and adapting to shifts in consumer perception of value is crucial when dealing with a long-standing brand like Barbie, in order to stay competitive and meet evolving expectations. ### Who This Affects Most - **Toy Manufacturing:** In the rapidly changing landscape of toy manufacturing, companies need to embrace disruptive innovation by revamping classic products to maintain relevance and capture new consumer segments. - **Fashion Industry:** By reimagining Barbie as a fashion icon for older girls, the fashion industry can make use of this disruptive opportunity to create new lines of clothing and accessories that cater to this target audience. - **Marketing and Advertising:** To successfully market and advertise iconic and evolving brands like Barbie, professionals must adapt their strategies to capture the attention and engage the interests of older girls and their parents. ## Related on Trend Hunter - [Toy-Branded Media Content](https://www.trendhunter.com/trends/mattel.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md)