# Grunge Hiking Gear The White Mountaineering Fall/Winter 2015 Collection Boasts Uniformed Pieces By Jana Pijak | Published 2015-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-hiking-gear References: [fuckingyoung.es](http://fuckingyoung.es/white-mountaineering-fallwinter-2015/) & [whitemountaineering](http://whitemountaineering.com/) The [White Mountaineering](https://www.trendhunter.com/trends/white-mountaineering-1) Fall/Winter 2015 collection was recently unveiled at Paris Fashion Week and featured an abundance of youthful and modern hiking gear. The sporty range is captured by photographer Rainer Torrado in a new catalog that marries style with function. The latest White Mountaineering lookbook features a mix of practical outerwear pieces and muted prints that are and homage to the grunge aesthetic of the 90s. In addition to its [heavy jackets and camo print capes](https://www.trendhunter.com/trends/fall-and-winter-line), this collection's other winning looks are its plaid and floral printed trousers along with its draped scarf accessories that can be worn as a unisex staple. Overall, this menswear collection exudes a youthful air and proves that hiking gear can be both functional and fashion-forward. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Modern Hiking Gear:** There is an opportunity for brands to disrupt the outdoor gear industry by creating modern and stylish hiking gear that appeals to a younger demographic. - **Grunge Aesthetic:** The grunge aesthetic of the 90s is making a comeback and brands can take advantage of this trend by incorporating grunge-inspired elements into their fashion collections. - **Unisex Accessories:** With the rise of gender-neutral fashion, there is a growing opportunity for brands to create unisex accessories that can be worn by people of all genders. ### Who This Affects Most - **Outdoor Gear:** The outdoor gear industry can explore the opportunity to incorporate modern design elements and fashion-forward aesthetics into their products to attract a younger consumer base. - **Fashion:** Fashion brands can tap into the grunge aesthetic trend by designing collections that feature elements inspired by the 90s grunge style. - **Accessories:** The accessories industry can capitalize on the growing demand for unisex fashion by creating versatile and gender-neutral accessories that appeal to a wide range of consumers. ## Related on Trend Hunter - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Fall-Inspired Hiking Capsules](https://www.trendhunter.com/trends/hiking-essentials.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)