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# Luxurious Heart-Shaped Bags
Valentino Created an Edgy Heart Purse Wrapped in Studded Leather

By Madison Mackay | Published 2018-02-05 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-heart-purse
References: [hypebae](https://hypebae.com/2018/2/valentino-garavani-heart-cage-rockstud-minaudiere-clutch-pink-red) & [ssense](https://www.ssense.com/en-us/women/product/valentino/red-valentino-garavani-heart-cage-rockstud-minaudiere-clutch/2515918)

Luxury Italian brand [Valentino](https://www.trendhunter.com/trends/valentino-garavani-1) created a new edgy heart purse, a small clutch that looks as though it is wrapped in thorns. This anti-Valentine's Day themed bag is available in either black and red or pink and red. Made from calfskin, this clutch features studded leather straps and tonal leather lining on the inside. With a magnetic closure at the top, this little clutch is a bold take on [classic Valentine's Day-themed accessories](https://www.trendhunter.com/trends/valentine-collection).

Hand-crafted with the finest materials, the edgy heart purse was made to last for years following the brand's philosophy of quality over quantity. This new creation from Valentino is available online now for $3,575, making it a statement wardrobe piece just in time for the holiday.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 44% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Edgy Heart Purse:** Creating edgy variations of classic accessories offers an opportunity for disruptive innovation in the luxury fashion industry.
- **Anti-valentine's Day Themed Bag:** Designing anti-traditional Valentine's Day products presents a disruptive innovation opportunity in the fashion accessory market.
- **Bold Take on Classic Accessories:** Exploring bolder, unconventional designs of traditional accessories can lead to disruptive innovation in the high-end fashion industry.

### Where This Applies

- **Luxury Fashion Industry:** The luxury fashion industry can embrace disruptive innovation by introducing edgy variations of classic accessories.
- **Fashion Accessory Market:** There is room for disruptive innovation in the fashion accessory market by creating products with an anti-Valentine's Day theme.
- **High-end Fashion Industry:** Disruptive innovation opportunities lie in the high-end fashion industry by offering bolder and unconventional designs of traditional accessories.

## Related on Trend Hunter

- [Romantic Cherry-Print Accessories](https://www.trendhunter.com/trends/coach-valentines-day.md)
- [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md)
- [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md)
- [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md)
- [Romantic Curated Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry1.md)
- [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md)
- [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md)
- [White Heart-Shaped Chocolates](https://www.trendhunter.com/trends/verdy-2.md)
- [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md)
