# Edgy Bridal Fashion The Latest Envy Room Lookbook Boasts Unconventional Wedding Attire By Jana Pijak | Published 2015-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-bridal-fashion References: [buro247.hr](http://www.buro247.hr/moda/vijesti/envy-room-predstavio-kolekciju-predivnih-vjencanica.html) & [envyroom](http://www.envyroom.com/) Croatian label [Envy Room's](https://www.trendhunter.com/trends/robotic-massages) latest lookbook puts edgy bridal fashions on display. In addition to vintage-inspired gowns with a feminine flair, this catalog also highlights edgier staples like "Just Married" logo tees, floor-length skirts and exaggerated shoulder gowns that pay homage to an 80s aesthetic. Model Anastasia Djuric stars in the lookbook and channels a bride who isn't afraid to make a statement. Envy Room's edgy bridal fashions blend together vintage and contemporary elements and feature something for everyone. Whether you're a traditional or unconventional bride, the label's latest collection satisfies a variety of tastes. The catalog proves that [non-conformist wedding apparel](https://www.trendhunter.com/trends/azazie-and-christian-siriano) is becoming increasingly popular among millennial brides who are rejecting tradition on their big day. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 84% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Non-conformist Wedding Apparel:** Disruptive innovation opportunity: Create a brand that offers unconventional and edgy wedding attire for millennial brides who are looking to reject traditional styles. - **Vintage-inspired Bridal Fashion:** Disruptive innovation opportunity: Develop a line of wedding gowns and accessories that blend vintage elements with contemporary twists, catering to brides who seek a feminine and nostalgic look. - **80s Aesthetic in Bridal Fashion:** Disruptive innovation opportunity: Introduce a collection of wedding attire inspired by the 80s, featuring exaggerated shoulder gowns and bold designs, targeting brides who want to make a bold statement. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Launch an online platform that curates and sells non-conformist wedding apparel from various independent designers, providing brides with a one-stop-shop for unique wedding fashion. - **Bridal Boutique:** Disruptive innovation opportunity: Create a local bridal boutique that specializes in vintage-inspired bridal fashion, offering personalized styling services and unique, one-of-a-kind gowns not found in mainstream stores. - **Fashion Photography:** Disruptive innovation opportunity: Establish a photography studio that specializes in capturing bold and unconventional wedding imagery, catering to couples who want to document their non-traditional wedding day in a unique and artistic way. ## Related on Trend Hunter - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Fashion-Forward Bridal Party Apparel](https://www.trendhunter.com/trends/park-and-fifth.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md)