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# Edgy Artist Fashion Ads
The Sandro Fall 2014 Campaign Stars Edie Campbell

By Meghan Young | Published 2014-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-artist-fashion-ads
References: [fashiongonerogue](http://www.fashiongonerogue.com/sandro-fall-winter-2014-campaign/) & [us.sandro-paris](http://us.sandro-paris.com/)

For the third time, model Edie Campbell is the face of Sandro's latest campaign, this time starring in a series of edgy artist fashion ads. Dark and moody, the perfect combination for the upcoming fall season, the images embraces the brunette beauty's creative side. The shaggy jackets, printed blouses and leather pants suit the studio environment as well.

The edgy artist fashion ads were shot by photographer Karim Sadli. Although she looks boyish in the outfits that can also be considered appropriate for rock stars, there is a feminine streak to her hip and cool looks. After all, she does have the tough look down with the [YSL Black Opium](http://www.trendhunter.com/trends/ysl-black-opium) campaign and [i-D summer 2014](http://www.trendhunter.com/trends/edie-campbell-id-magazine) editorial under her belt. The striking looks were styled by Joe McKenna.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 60% | Activity: 67% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Edgy Artist Fashion Ads:** Opportunity for brands to embrace a dark and moody aesthetic in their fashion advertisements.
- **Fall Season Fashion:** Opportunity to create fashion collections that incorporate shaggy jackets, printed blouses, and leather pants for the autumn season.
- **Creative Fashion Campaigns:** Opportunity for brands to collaborate with artists and photographers to create edgy and unique fashion advertisements.

### Sectors Adopting This

- **Fashion:** Fashion brands can draw inspiration from the edgy artist fashion ads to create innovative and captivating campaigns.
- **Photography:** Photographers can explore the concept of dark and moody aesthetics in their fashion photography.
- **Art:** Artists can collaborate with fashion brands to bring their unique vision and creativity to fashion campaigns.

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