# Gothic Streetwear Catalogs Killstar's 'Killin It' Lookbook Spotlights a Collection of Edgy Apparel By Jana Pijak | Published 2016-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edgy-apparel References: [us.killstar](http://us.killstar.com/pages/lookbook-killin-it) Killstar's latest lookbook spotlights a wardrobe of [edgy apparel](https://www.trendhunter.com/trends/khaotique-noir) and is appropriately titled 'Killin It.' In addition to its signature pentagram prints, the streetwear label also introduces fans to oversized slogan necklaces like a metallic choker that is accented with a "witch" message. Known for its [Gothic casuals](https://www.trendhunter.com/trends/the-october-collection) and statement tees that are showcased in a stark, black and white palette, Killstar is a retailer that appeals to [youth subcultures](https://www.trendhunter.com/trends/wildest-ones-yet) while making runway-inspired looks more accessible to the masses. The label's Killin It lookbook spotlights notable clothing picks like draped skirt and tank top pairings, fringed t-shirt dresses and strapped tops. Each is more dynamic than the last, looking bold when paired with brightly colored tresses -- similar to the hairstyle featured in this image series. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Gothic Streetwear:** Disruptive innovation opportunity: Explore partnerships with traditional fashion brands to bring Gothic streetwear into mainstream fashion. - **Edgy Apparel:** Disruptive innovation opportunity: Collaborate with technology companies to incorporate innovative materials and designs into edgy apparel. - **Youth Subcultures:** Disruptive innovation opportunity: Develop targeted marketing strategies and personalized products for specific youth subcultures. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology like virtual reality and augmented reality into the fashion retail experience to create immersive shopping experiences. - **Jewelry:** Disruptive innovation opportunity: Incorporate smart technology into edgy jewelry designs, such as LED lights or interactive features. - **Haircare:** Disruptive innovation opportunity: Create haircare products specifically designed for bold and brightly colored tresses to cater to the Gothic streetwear market. ## Related on Trend Hunter - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md)