Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Fostering a Culture of Creativity

Julie Katz, Manager of Syndicated Research at Edgewell

— March 3, 2017 — Business
Edgewell Personal Care is a consumer products company that offers a wide range of household products and owns several popular brands. Trend Hunter recently spoke to the company's Manager of Syndicated Research, Julie Katz, to discuss the use of creativity in the brand's approach to production.

How does your team generate great ideas? Do you have certain rituals to make creativity happen?

We have an internal process called “insights to innovation” and we basically gather as much information as we can and go through a very strict internal process to do that. We also use all sorts of fun, hands-on art materials so Playdough and markers and post-it notes. Just getting very messy so that we can come up with something interesting.

Do you have specific rituals for resetting to be creative?

Personally I use a lot of post-it notes, I have inspiration posted around my office, I go for walks and I paint every day. I think the best thing to do to reset to be creative is to think about things in a way that you don’t often think about them. Do things a little differently. Walking counter clockwise where you normally take a clockwise route, taking the stairs where you normally take the elevator, just doing things off your beaten path is a way to get a different perspective. Stepping out of your comfort zone and doing things a little differently is what I do, looking to resources that I don’t normally look to.

What are some examples of things you can do to create a culture of innovation?

We meet monthly to talk about activities that each of us are doing that give some new ideas and breathe some life into our marketing plans. So I think that’s helpful, sharing ideas and sharing across different product lines, different segments, has been really helpful. I think in general being open to new ideas and not shooting them down right away is important. We’ve also had some inspirational speakers come to different meetings and that let’s people know we’re open to thinking a little differently in our work.

What do you think your industry will look like in the next 5-10 years?

I don't think there will be a lot of big players anymore, I think the world will be more chopped up and consumers will be receiving a lot more personalized attention. We’re in the personal care business and you might want a selection of sunscreen or feminine products that are more suited to you than what you get from your neighborhood drugstore.

What's the most unconventional thing you have done to get creative inspiration?

I started a project last year where I paint every day, and I think just being on Instagram and posting my work every day whether it’s good or bad helps. And it also helps to see what other people are putting out there. I think that helps in my personal and professional life, I used to use Twitter that way and it just got too cluttered. There should be a way to have a creative community where people are sharing ideas back and forth, in a way that doesn’t give away any secrets about their business.
4.1
Score
Popularity
Activity
Freshness