# Reinvented Art Shows Samsung S6 Edge on O2 is Celebrated with the 'Edge of the Canvas' Exhibit By Laura McQuarrie | Published 2015-04-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/edge-of-the-canvas References: [o2](https://www.o2.co.uk/shop/phones/samsung/galaxy-s6) In celebration of the [Samsung](https://www.trendhunter.com/trends/reframe-installation) S6 edge smartphone launching on [O2](https://www.trendhunter.com/trends/not-a-sock-shop), a special [free-to-the-public art exhibition](https://www.trendhunter.com/trends/portrait-gallery) called 'Edge of the Canvas' is now open for two weeks in the UK. If you've ever wondered what's going on just beyond the frame of iconic paintings like American Gothic, Vincent Van Gogh's Self Portrait and Girl with a Pearl Earring, these remixed paintings commissioned by O2 show what might be going on in modern times. One of the most humorous imagines The Scream as a reaction to Zayn leaving One Direction. By reconnecting the public with classic works of art they thought they were familiar with, this exhibit cleverly compares the experience to being able to see more on the Samsung S6 edge—which has a 5.1 screen and a pixel density of 557 pixels per inch. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Art Remix:** The 'Edge of the Canvas' exhibit shows how classic art can be reimagined and remixed for a modern audience. - **Interactive Exhibits:** The use of technology in the 'Edge of the Canvas' exhibit allows for interactive experiences and engagement with the artwork. - **Connecting Art and Technology:** The Samsung S6 edge smartphone and the 'Edge of the Canvas' exhibit bridge the gap between traditional art and modern technology. ### Industries Being Reshaped - **Art Galleries:** Art galleries can take inspiration from the 'Edge of the Canvas' exhibit and explore incorporating technology and interactive elements into their displays. - **Technology/apparel Retail:** Retailers in the technology and apparel industries can collaborate on similar projects that blend art, technology, and product launches. - **Mobile Phone Manufacturers:** Mobile phone manufacturers can explore partnerships with artists and art institutions to create unique interactive experiences that showcase the capabilities of their products. ## Related on Trend Hunter - [Collaborative 3D Art Installations](https://www.trendhunter.com/trends/reframe-installation.md) - [Smart TV Museum Partnerships](https://www.trendhunter.com/trends/samsung-art-store.md) - [Reimagined Impressionist Paintings](https://www.trendhunter.com/trends/impressionist-paintings.md) - [Art-Focused Technology Partnerships](https://www.trendhunter.com/trends/samsung-art-stores.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Digitized Korean Artwork Partnerships](https://www.trendhunter.com/trends/samsung-and-the-leeum-museum-of-art.md) - [Contemporary Smartphone Exhibitions](https://www.trendhunter.com/trends/the-world-in-my-hand.md)