# Diamond-Shaped Lipstick Bullets The Annabelle Edge Lipstick Comes in 12 Striking Colorways By Kalin Ned | Published 2023-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edge-lipstick References: [walmart](https://www.walmart.ca/en/ip/annabelle-edge-lipstick-serena/6000198139866) The Edge [Lipstick](https://www.trendhunter.com/trends/cloud-whip-blurring) by the cosmetics brand [Annabelle](https://www.trendhunter.com/trends/annabelle) takes on an interesting shape meant to enhance the application process. The bullet of this product is said to be "diamond-shaped" which helps "define the edges of your lips to give them volume and dimension." The result is a full and precisely layered color. This functionality is reflected in the name of the product, as well. The Edge Lipstick by Annabelle comes in 12 colorways, including Soo, Iris, Winnie, Michèle, Serena, Taylor, Anna, Gabrielle, Bridgette, Kristen, Kelly, and Rita. Supposedly, each color relates to a particular personality. The formula of the [diamond-shaped lipstick](https://www.trendhunter.com/trends/precision-lipstick-crayon) is said to have a creamy and smooth texture that can "glide easily onto your lips." The product is accessibly priced. Image Credit: Annabelle ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 36% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Diamond-shaped Lipstick Bullets:** Expanding the lipstick market by creating innovative shapes that add new functionalities to the application process. - **Personality-based Lipstick Colors:** Leveraging the emotional connection between consumers and cosmetics by creating colorways inspired by different personalities. - **Affordable Creamy Lipsticks:** Disrupting the luxury lipstick market by offering high-quality, smooth-textured lipsticks at an affordable price point. ### Sectors Adopting This - **Cosmetics Industry:** Innovating new lipstick shapes and colors to meet the evolving demands of consumers. - **Personal Care Industry:** Developing lipsticks with added features that cater to consumers' grooming and self-care needs. - **Fashion Industry:** Collaborating with cosmetic brands to launch limited edition collections of unique lipstick designs that align with current fashion trends. ## Related on Trend Hunter - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [Fruit-Forward Lip Oils](https://www.trendhunter.com/trends/annabelle.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Refillable Precision-Tip Lipsticks](https://www.trendhunter.com/trends/nars-explicit-lipstick.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md)