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# Fresh Fruit-Forward Gin Liqueurs
The Eden Mill Love Gin Liqueur Mango & Pineapple is Summer-Ready

By Michael Hemsworth | Published 2019-06-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/eden-mill-love-gin-liqueur
References: [foodbev](https://www.foodbev.com/news/eden-mill-launches-mango-and-pineapple-flavour-gin-liqueur/) & [edenmill](https://www.edenmill.com)

The Eden Mill Love Gin Liqueur Mango & Pineapple is the latest variety from the Scotland-based gin and whiskey distiller that is sure to be a hit amongst consumers seeking a fruit-forward option for their favorite cocktail.

Reported to have a crisp flavor profile, the gin is perfect for enjoyment over ice, with tonic, a different sparkling beverage or even neat. This makes the libation a versatile product that is sure to garner the attention of consumers this summer when they're on the hunt for a premium drink to enjoy during the hot weather.

The Eden Mill Love Gin Liqueur Mango & Pineapple was boasted by [Eden Mill Co](https://www.trendhunter.com/trends/eden-mill-golf-gin)-Founder Paul Miller who said, "We are excited to release the second liqueur in our new Love Gin Liqueur range and believe the mango and pineapple flavour will be a hit with customers this summer. As with our previous liqueur, this versatile tipple can be enjoyed neat, or over ice served with premium tonic or sparkling elderflower and garnished with a pineapple or orange wedge. We’re sure this liqueur is going to be a real thirst quencher whatever the weather.”

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 18% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-forward Gin Liqueurs:** The rise in fruit-forward gin liqueurs presents an opportunity for distillers to tap into the consumer desire for versatile and refreshing cocktails.
- **Premium Summer Drinks:** The demand for premium and refreshing drinks during the hot weather creates an opportunity for brands to offer unique flavor profiles like mango and pineapple.
- **Versatile Cocktail Options:** The popularity of gin liqueurs that can be enjoyed neat, with mixers, or over ice opens up possibilities for consumers to explore various cocktail combinations.

### Sectors Adopting This

- **Alcoholic Beverages:** Distilleries and alcohol brands can capitalize on the trend of fruit-forward gin liqueurs by creating innovative flavor combinations and marketing them as premium summer drinks.
- **Hospitality:** Bars, restaurants, and hotels can leverage the versatility of fruit-forward gin liqueurs to create unique and refreshing cocktail menus that appeal to summer customers.
- **Food and Beverage Retail:** Retailers can anticipate the demand for fruit-forward gin liqueurs by stocking a variety of options and promoting them as essential ingredients for summer cocktails.

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