# Self-Expressing Map Ads The Edding Wall of Fame Campaign Features a Mess of Illustrations By Meghan Young | Published 2011-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/edding-wall-of-fame References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/edding-wall-of-fame-2/) & [kempertrautmann](http://kempertrautmann.com/) The Edding Wall of Fame ad campaign is all about [self-expression](https://www.trendhunter.com/trends/adidas-originals-new-campaign), even in the chaotic mess that the world can be in. Filled with over 7 billion people, the world is full of individuals that may feel their creative side is stifled. Thanks to the Edding 3000 marker, however, as well as a little bit of faith and determination, people can not only express themselves, but be recognized for that expression as well. Put together by kempertrautmann, an ad agency based in Hamburg, Germany, the Edding Wall of Fame ad campaign centers around a particularly [messy map of the world](https://www.trendhunter.com/trends/mosaic-north-america). It is only made messy, however, because of the gazillion numbers of people participating the Wall of Fame campaign. These [print ads](https://www.trendhunter.com/trends/lola-mullenlowe) actually feature illustrations for 40,000 users. Who knows what the number is now. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Self-expression in Advertising:** Businesses can incorporate self-expression into their ad campaigns to engage customers and promote creative expression. - **Global Participation in Interactive Campaigns:** Interactive campaigns that involve a large number of participants can create a sense of community and engagement, encouraging global participation. - **Recognizing Individual Creativity:** Recognizing and showcasing individual creativity can boost brand loyalty and inspire others to express themselves. ### Sectors Adopting This - **Advertising and Marketing:** The advertising and marketing industry can explore innovative ways to incorporate self-expression and interactive elements into their campaigns. - **Stationery and Art Supplies:** Companies in the stationery and art supplies industry can develop products that enable individuals to express their creativity and be recognized for it. - **Digital Platforms and Social Media:** Digital platforms and social media companies can create interactive campaigns that allow users to showcase their creativity and engage with a global community. ## Related on Trend Hunter - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)