# Devilish Fashion Campaigns The Eddie Borgo Fall 2010 Ads Star Kate Lanphear By Meghan Young | Published 2010-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eddie-borgo-fall-2010 References: [fashionologie](http://www.fashionologie.com/Kate-Lanphear-Stars-Eddie-Borgos-Fall-2010-Campaign-9138090) & [eddieborgo](http://www.eddieborgo.com/) Although I'm supposed to be taking in the [jewelry showcased in the photos](https://www.trendhunter.com/trends/serpenti-line), I can't help but be bewitched by *Elle* style director Kate Lanphear's devilish stare in the [Eddie Borgo Fall 2010 campaign](https://www.trendhunter.com/trends/jiyongkim-fw25). It's pretty darn powerful, don't you agree? Considering the stark white backdrop and the dark, [kohl-lined eyes](https://www.trendhunter.com/trends/il-pranzo-campaign), I can only imagine that was the intention. Photographed by Paul Maffi and styled by Borgo's boyfriend Keegan Singh, the Eddie Borgo Fall 2010 online campaign is definitely eye-catching. For Borgo, Lanphear "encapsulates the current undertone of fashion in the most elegant, effortless way, while remaining one of the most real women in New York City." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Fashion Jewelry Campaigns:** Opportunity for brands to create visually captivating campaigns that feature fashion jewelry and evoke strong emotions. - **Impactful Fashion Photography:** Opportunity for photographers to experiment with bold styles and create captivating visuals that leave a lasting impression. - **Fashion Partnerships:** Opportunity for fashion directors and designers to collaborate and create powerful campaigns that resonate with the target audience. ### Where This Applies - **Fashion Jewelry:** Fashion brands specializing in jewelry can explore innovative approaches to their advertising campaigns to capture consumer attention. - **Photography:** Photographers can leverage bold and visually striking styles to create impactful fashion campaigns for brands. - **Fashion Design:** Fashion directors and designers can form strategic partnerships to develop campaigns that communicate the brand's core values effectively. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)