# Edamame-Seasoned Snack Chips These Calbee Edamame-Flavored Potato Chips are Arriving Now By Michael Hemsworth | Published 2024-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edamameflavored-potato-chips References: [soranews24](https://soranews24.com/2024/07/29/edamame-potato-chips-appear-in-japan-made-with-the-king-of-edamame-dadachamame/) & [calbee.co.jp](https://www.calbee.co.jp/newsrelease/240725.php)  These Calbee edamame-flavored potato chips have made their debut in Japan as a savory snack perfect for consumers to pair with their favorite refreshment or libation this summer. The snack starts off with potato chips that are cooked to perfection before being covered in an [edamame-flavored seasoning](https://www.trendhunter.com/trends/utopea-ah). The end result is a crispy, savory snack with the umami flavor of soy beans in the mix that consumers will surely crave after trying out. The snack is made with Dadachamame soybean flavor sourced from the Yamagata Prefecture in Japan that's renowned for its sweet and umami tasting notes. The Calbee edamame-flavored potato chips are arriving now at Japanese convenience stores with supermarkets and additional retailers slated to start receiving stock on August 5. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 32% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Umami-flavored Snacks:** The rise in umami-flavored snacks showcases a growing consumer preference for savory, complex tastes over traditional flavors. - **Cultural Fusion Foods:** Innovations in cultural fusion foods, like edamame-seasoned chips, highlight the opportunity to introduce locally inspired flavors to broader markets. - **Health-conscious Snacking:** Health-conscious snacking trends are evolving, with products incorporating nutrient-dense ingredients like soybeans to appeal to wellness-focused consumers. ### Who This Affects Most - **Snack Food Industry:** The snack food industry is capitalizing on new flavor profiles and ingredients to constantly enhance consumer appeal and differentiation. - **Culinary Tourism:** Culinary tourism industry is growing as consumers seek out food products that provide a taste of different regional and international cuisines. - **Health and Wellness:** The health and wellness industry has a burgeoning market for snacks that offer both indulgence and nutritional benefits, combining taste with health. ## Related on Trend Hunter - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Crispy Edamame Bean Snacks](https://www.trendhunter.com/trends/snacking-beans.md) - [Roasted Edamame Snacks](https://www.trendhunter.com/trends/biena-crispy-edamame.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Spicy Edamame Bean Snacks](https://www.trendhunter.com/trends/the-only-bean-1.md) - [Plant-Based Protein Bean Snacks](https://www.trendhunter.com/trends/roasted-edamame-beans.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Crispy Tempeh Chips](https://www.trendhunter.com/trends/tempeh-chups.md)