# Crunchy Edamame Puffs Crunch-a-mame's Protein Edamame Snacks Feature Less Fat Than Potato Chips By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edamame-snack References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2018/03/03/Cheetos-2.0-Crunch-a-mame-prepares-for-Expo-West-debut) & [crunchamame](https://crunchamame.com/) Over the past few years, a number of conscious consumers have been seeking healthy alternatives to potato chip snacks—and Greenwave Foods aims to provide a satisfying new option with its 'Crunch-a-mame' edamame snacks. The organic [edamame puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs) boast two grams of fiber, between six to seven grams of protein per serving and half the fat of traditional potato chip snacks. In addition to this, the snacks boast an appealing texture and fun flavors like Chompin' Cheesy Cheddar, Nearly Naked and Backyard Cookout Barbecue. Since edamame is such a great source of protein, a proprietary extrusion process was meticulously developed over the course of a year to ensure that the snacks are able to offer as much nutritional value as possible. This new [bean-based snack](https://www.trendhunter.com/trends/remix-snacks-beanies) is now making its debut at Natural Products Expo West and is set to challenge other [puffed snack products](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs) on the market as a better-for-you alternative. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Snack Alternatives:** The rise of conscious consumers seeking healthier snack options presents an opportunity for innovative products like Crunch-a-mame's edamame puffs. - **Plant-based Protein Snacks:** As consumers increasingly prioritize plant-based diets, there is a growing demand for protein-rich snacks like Crunch-a-mame's edamame puffs. - **Reduced-fat Snack Options:** With the increasing focus on healthier eating habits, there is a market for snacks like Crunch-a-mame's edamame puffs that offer reduced fat content compared to traditional potato chips. ### Sectors Adopting This - **Healthy Snack Industry:** Crunch-a-mame's edamame puffs align with the health-conscious snack industry that caters to consumers seeking better-for-you options. - **Plant-based Food Industry:** The plant-based food industry can tap into the growing demand for protein-rich snacks by offering innovative products like Crunch-a-mame's edamame puffs. - **Snack Food Industry:** The snack food industry can benefit from introducing reduced-fat snack options like Crunch-a-mame's edamame puffs to meet the increasing demand for healthier snacks. ## Related on Trend Hunter - [Crispy Edamame Bean Snacks](https://www.trendhunter.com/trends/snacking-beans.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Puffed Plant-Based Snack Products](https://www.trendhunter.com/trends/harvest-snaps-crunchy-puffs.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Baked Lentil Puffs](https://www.trendhunter.com/trends/baked-lentil-puffs.md)