# Digestive Defense Supplements Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement By Laura McQuarrie | Published 2017-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eczema-relief References: [blackmores.au](https://www.blackmores.com.au/products/probiotics-eczema-relief) Blackmores' Probiotics+ Eczema Relief is a product that boasts a dual-action formula that is loaded with [20 billion bacteria](https://www.trendhunter.com/trends/probiotic-eleven) and a [prebiotic](https://www.trendhunter.com/trends/ecobloom) to reduce some of the symptoms that are associated with mild eczema in infants, children and adults. The formula to support daily health and well-being is designed to support the body's natural defenses in the digestive system. Blackmores compares the complex ecosystem of the digestive system to a lawn, stating that "To help keep the 'lawn' healthy we need to nurture and nourish it. Feeding it with 'seeds,' which can be likened to good bacteria, also helps ensure the lawn is lush, with less room for 'weeds' which can be likened to bad bacteria." Due to the unique formulation process and packaging of the product, it does not need to be kept in the fridge. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Digestive Defense Supplements:** Opportunity for creating innovative digestive supplements that support the body's natural defenses in the digestive system. - **Probiotic Formulas:** Opportunity to develop dual-action probiotic formulas that target specific health conditions, such as eczema relief. - **Non-refrigerated Supplements:** Opportunity for producing convenient, non-refrigerated supplements that are still effective. ### Sectors Adopting This - **Health Supplements:** Health supplement companies can explore the development of digestive defense supplements with targeted formulas. - **Pharmaceuticals:** Pharmaceutical companies can investigate the use of probiotics in their formulas to provide relief for specific health conditions. - **Packaging:** Packaging companies can create innovative solutions for non-refrigerated supplements that maintain product efficacy. ## Related on Trend Hunter - [Freeze-Dried Probiotic Chews](https://www.trendhunter.com/trends/ease-by-vmores.md) - [Psoriasis-Targeted Probiotic Supplements](https://www.trendhunter.com/trends/probiotic-food-supplement.md) - [Kids Probiotic Supplements](https://www.trendhunter.com/trends/biokult-infantis.md) - [Infant Immune Support Drops](https://www.trendhunter.com/trends/baby-probiotic-drops.md) - [Infant-Targeted Digestive Supplements](https://www.trendhunter.com/trends/kendamil-procomfort-baby-drops.md) - [Immunity Boosting Digestive Supplements](https://www.trendhunter.com/trends/jarrow-formulas-immune-booster.md) - [Gut Support Multivitamin Gummies](https://www.trendhunter.com/trends/biokult-3in1-biotic-blend-gummies.md) - [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md) - [Dog Gut Health Supplements](https://www.trendhunter.com/trends/doggybiome.md)