# Ghoulish Ride Shares Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car By Riley von Niessen | Published 2016-07-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ecto1-car References: [hypebeast](http://hypebeast.com/2016/7/lyft-ghostbusters-ecto-1) & [lyft](https://www.lyft.com/invite/NEWLYFTCAN?gclid=COj1uruG2s0CFQlahgodtRwOMQ) In an effort to promote the remake of the cult favorite Ghostbusters movie, American ridesharing company [Lyft](https://www.trendhunter.com/trends/discounted-rideshare) offered its consumers the chance to take a complementary ride in the Ecto-1 car that's used by the spirit hunters themselves. The 1980s [Cadillac](https://www.trendhunter.com/trends/cadillac-of-reservations) featured the Ghostbusters logo on its side and is stocked full with Twinkies and a green citrus juice, two food items that coincide with the film. Lyft told its consumers in Los Angeles, Boston, New York, Washington and San Francisco to "Ride Like a Ghostbuster, on Demand." In order to get a free ride in the Ecto-1 car, users needed to select 'Ghost Mode' when requesting transportation. The limited-time service functioned at the beginning of the month in order to create more excitement for the highly anticipated release of the film. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Movie-inspired Ride Shares:** Offering complementary rides in iconic movie cars can create buzz around film releases and boost brand visibility for ridesharing companies. - **Promotional Transportation Experiences:** Providing unique and themed transportation experiences can help companies generate excitement and engage with customers in a memorable way. - **Branded Collaborations:** Partnering with popular movie franchises can create mutually beneficial promotional opportunities and enhance brand recognition. ### Where This Applies - **Ridesharing:** Ridesharing companies can leverage movie tie-ins to differentiate their services and attract new customers. - **Entertainment:** Movie studios and production companies can collaborate with ridesharing companies to enhance marketing efforts and create immersive experiences for fans. - **Promotional Marketing:** Offering unique transportation experiences as part of promotional campaigns can help companies stand out and drive customer engagement. ## Related on Trend Hunter - [Movie-Themed Restaurant Meals](https://www.trendhunter.com/trends/zaxbys.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md) - [Halloween-Themed Delivery Partnerships](https://www.trendhunter.com/trends/spirit-halloweens.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md)