# Eco Workout Equipment Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use By Laura McQuarrie | Published 2017-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ecowellness References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/10/ecowellness-rebrand.html) Although there are plenty of at-home workout equipment providers on the market, Ecowellness has carved out a niche for itself within the realm of [eco-friendly fitness](https://www.trendhunter.com/trends/workout-ready-sports-bra). Some of the products offered by Ecowellness include kettle bells, push-up bars and [Pilates sets](https://www.trendhunter.com/trends/foldable-pilates-equipment), each of which can easily be used in an at-home environment. Ecowellness recently rebranded its identity with a fresh and clean design that emphasizes its commitment to eco-friendly living. The packaging for the brand's products were also recently redone by the WPA Pinfold creative agency, illustrating the ways the various pieces of at-home workout equipment may be used to enrich one's life. As a result of the rebranding, it has been noted that "there has been a huge increase in sales and new global accounts have been won." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fitness Equipment:** Opportunity for disruptive innovation in the fitness industry by developing eco-friendly workout equipment. - **At-home Workout Equipment:** Opportunity for disruptive innovation in the home fitness industry by creating innovative and convenient workout equipment for at-home use. - **Sustainable Packaging:** Opportunity for disruptive innovation in the packaging industry by designing sustainable and eco-friendly packaging for fitness products. ### Who This Affects Most - **Fitness Equipment:** Opportunity for disruptive innovation in the fitness equipment industry by incorporating eco-friendly materials and technology into product design. - **Home Fitness:** Opportunity for disruptive innovation in the home fitness industry by providing a range of eco-friendly workout equipment for consumers to use at home. - **Creative Design:** Opportunity for disruptive innovation in the creative design industry by developing visually appealing and eco-friendly packaging solutions for fitness products. ## Related on Trend Hunter - [Minimalist Home Fitness Equipment](https://www.trendhunter.com/trends/lifted-movement.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [Home Decor-Functional Workout Gear](https://www.trendhunter.com/trends/kenko.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Modern Calisthenics Kits](https://www.trendhunter.com/trends/calisthenics-kit.md) - [Premium Home Gym Equipment](https://www.trendhunter.com/trends/home-gym-equipment-1.md) - [Adjustable Workout Conditioning Systems](https://www.trendhunter.com/trends/flyweight-home-gym.md) - [Compact Full-Body Workout Equipment](https://www.trendhunter.com/trends/athome-pilates.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md)