# Recycled Soap Bottles Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic By Laura McQuarrie | Published 2014-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecover1 References: [thedieline](http://www.thedieline.com/blog/2014/7/8/ecover-ocean-bottle) & [thedieline](http://www.thedieline.com/blog/2014/7/8/ecover-ocean-bottle) [Ecover](https://www.trendhunter.com/trends/waste-no-space-campaign) is a company based in Belgium that makes [eco-friendly cleaning products](https://www.trendhunter.com/trends/grove-co-spring-collection). Its new [dish soap bottle](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap) designed by the Logoplaste Innovation Lab is made from 10% recycled plastic, aiming to raise awareness on the issue on the amount of trash that's in the ocean. In each square mile of ocean, there's over 46,000 pieces of plastic waste, which is incredibly damaging to sea life like fish, mammals and eventually, it comes back to harm humans and other creatures on land too. In the production of these bubbly, fish-shaped bottles over this year, Ecover expects to use about a tonne of ocean plastic. In three year's time, this amount is anticipated to increase to three tonnes. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Opportunities for companies to adopt eco-friendly packaging to raise awareness about environmental issues and decrease their environmental impact. - **Use of Recycled Materials:** The use of recycled materials in product packaging presents a sustainable solution to decrease waste and environmental damage. - **Increased Awareness of Ocean Plastic:** Companies can create products that raise awareness and educate consumers about ocean plastic and environmental issues. ### Who This Affects Most - **Consumer Goods:** Consumer goods companies can incorporate sustainable and eco-friendly packaging to decrease their environmental impact and set a precedent for other industries. - **Manufacturing:** Manufacturing companies can explore the use of recycled materials in product packaging and incorporate sustainable practices to decrease environmental damage. - **Environmental Advocacy:** Environmental advocacy organizations have the opportunity to leverage partnerships with companies that are creating sustainable products to magnify their impact and spread awareness. ## Related on Trend Hunter - [Eco-Conscious Cleaning Product Packaging](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Sustainable Dishwasher Pods Packaging](https://www.trendhunter.com/trends/ariel-dishwasher-tablets.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Sustainably Packaged Cleaning Products](https://www.trendhunter.com/trends/multisurface-cleaner-with-vinegar.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md)