# Plant-Based Cleaning Products Ecover Creates Eco-Friendly Cleaning Products with a Twist By Erin Fox | Published 2013-02-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ecover References: [ecover](http://www.ecover.com/ca/en/index.aspx) & [ecover](http://www.ecover.com/ca/en/whyecover/who-we-are.aspx) Far too often does one purchase cleaning products with harsh chemicals that seep into our eco-systems and into our drinking water; [Ecover](https://www.trendhunter.com/trends/ecover-laundry-products) has designed a line of cleaning products created from [plant-based ingredients](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill) to harbor a strictly eco-friendly mind frame. This completely natural and sustainable plant-based company has been working for 30 years to keep both our homes and our environment clean. Ecover's main focus is keeping our Earth's water purified and distilled from the dangers of modern society's products. The company is green throughout; as they even have green roofs on the factories to save energy and use raw sugarcane instead of plastic for packaging. Ecover is available in 35 different countries around the world and online. **Contact Information** Ecover [website](http://www.ecover.com/) Ecover [Facebook](https://www.facebook.com/EcoverUS) Ecover [Twitter](https://twitter.com/EcoverUS) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Eco-friendly Cleaning Products:** Companies can create innovative and sustainable cleaning products by incorporating plant-based ingredients to reduce their environmental impact. - **Natural Packaging Materials:** Companies can seek out alternatives to plastic such as raw sugarcane to package their products and make a positive impact on the environment. - **Sustainable Manufacturing Processes:** Switching to sustainable manufacturing methods and technologies like green roofs on factories can greatly reduce carbon emissions and limit environmental impact. ### Who This Affects Most - **Cleaning Products:** Cleaning product manufacturers can pursue eco-friendly and plant-based ingredients as a new product line to differentiate themselves and meet the growing demand for sustainable cleaning options. - **Packaging:** Alternative packaging materials such as raw sugarcane can be used in a variety of industries seeking to reduce their carbon footprint and impact on the environment. - **Manufacturing:** Manufacturing companies can integrate sustainable practices into their operations to minimize environmental harm and support more eco-friendly production methods. ## Related on Trend Hunter - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Plant-Made Disinfecting Wipes](https://www.trendhunter.com/trends/cloroxpro.md) - [Extra-Concentrated Laundry Products](https://www.trendhunter.com/trends/ecover-laundry-products.md)