# High-Performance Eco-Friendly Dish Soaps Ecover Power Washing Up Liquid is Gentle on Skin By Michael Hemsworth | Published 2026-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ecover-power-washing-up-liquid References: [retailtimes](https://retailtimes.co.uk/ecover-launches-its-most-powerful-washing-up-liquid/) & [uk.ecover](https://uk.ecover.com/)  [Ecover Power](https://www.trendhunter.com/trends/ecover-laundry-products) Washing Up Liquid has been added to the brand's product portfolio in the UK to provide consumers with a way to effectively work through dirty dishes in an [eco-friendly way](https://www.trendhunter.com/trends/leaf-mineral). The dish cleaning formula is positioned as the brand's most effective to date, while its pH-neutral formula is also gentle on skin to prevent irritation. The cleaning product has been dermatologically tested and is rated to provide long-lasting suds, which will help reduce the amount of water that's needed, the time it takes to clean and even how much product is used. A spokesperson for the brand commented on the Ecover Power Washing Up Liquid saying, "Consumers shouldn’t have to choose between powerful cleaning and caring for their skin. With our new Power Washing Up Liquid, we’ve created a formula that [cuts through tough grease](https://www.trendhunter.com/trends/ambersil-hydropower-degreaser) while staying gentle on hands – all with less product, less scrubbing, and less waste. It’s our most effective washing‑up liquid yet, designed to deliver high performance using thoughtfully chosen ingredients that have minimal negative impact on people and the planet.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 49% | Activity: 57% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **High-performance Eco Cleaning:** Formulations that match industrial-strength cleaning while using renewable, low-toxicity ingredients create scope for products that shift consumer expectations about green efficacy. - **Skin-safe Formulations:** pH-neutral, dermatologically tested cleaning agents that minimize irritation open possibilities for repositioning household products as wellness-focused personal-care items. - **Water and Product Efficiency:** Long-lasting suds and concentrated formulas that reduce water use and consumption volumes enable offerings that align with resource-conservation priorities and regulatory water targets. ### Industries Being Reshaped - **Household-cleaning Products:** Brands in this sector can be disrupted by concentrated, high-performance eco formulas that command premium pricing while reducing packaging and logistics costs. - **Personal-care and Dermatology:** Dermatology-adjacent claims on gentleness and skin safety could reframe certain cleaning products as dual-purpose personal-care items with medical credibility. - **Sustainable-consumer-goods:** Companies focused on sustainability may leverage biodegradable ingredients and reduced resource footprints to differentiate through demonstrable life-cycle impact improvements. ## Related on Trend Hunter - [Soak-Eliminating Dishwashing Soaps](https://www.trendhunter.com/trends/skip-the-soak-power-spray.md) - [Enzyme-Powered Dish Cleaning Soaps](https://www.trendhunter.com/trends/super-shine.md) - [Extra-Concentrated Laundry Products](https://www.trendhunter.com/trends/ecover-laundry-products.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Extra-Sudsy Dish Soaps](https://www.trendhunter.com/trends/dawn-powersuds.md) - [Powder-to-Gel Washing Liquids](https://www.trendhunter.com/trends/homethings.md)