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# Fictitious CGI Ecosystem Projects
Ondrej Zunka and Zelig Sound Produce Stunning Imagery for Wacom

By Kalin Ned | Published 2018-12-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ecosystem-project
References: [behance.net](https://www.behance.net/gallery/69898729/Wacom-all-is-full-of-life) & [ondrejzunka](http://www.ondrejzunka.com/)

This imaginative ecosystem project is completed in collaboration between London-based digital artist Ondrej Zunka and audio company Zelig Sound. The images depict a fictitious [CGI](https://www.trendhunter.com/trends/maybelline-new-york) landscape that embraces whimsicality and fuses worlds. The mini-narrative was designed by Ondrej Zunka in response to an invitation from [Wacom's](https://www.trendhunter.com/trends/wacom-cintiq-pro-27) creative team. There was no brief involved, hence, the digital artist gained full control over the aesthetic of the ecosystem project.

A dedicated user of Wacom's tools, Zunka deeply understands the product's frameworks of operations and their value to the digital creative world. The video boasts a "[seamless looping ecosystem](https://www.trendhunter.com/trends/everyday-creation)," with fantastical nature-inspired creatures throughout. The entire project closes with Wacom's logo at the end.

This tactic of marketing is definitely a captivating one, because Wacom unlocks creative potentials and taps into satisfied customers who are professional artists.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 39% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Imaginative Ecosystems:** Creating fictitious and creative ecosystems through the use of technology, for marketing purposes and art
- **CGI Landscapes:** Creating vivid and stunning visual experiences through the use of computer-generated images and sound
- **Whimsical Fusions:** Combining various visual worlds into a seamless, imaginative landscape for artistic expression and branding

### Industries Being Reshaped

- **Technology:** Continuously developing and improving technology for creating imaginative ecosystems and CGI landscapes for marketing and entertainment purposes
- **Marketing:** Exploring new and innovative ways to market products and services through creative visual storytelling
- **Art and Design:** Expanding the possibilities of digital art and design through the use of technology and collaboration with artists and audio companies

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