# $3.6 Million Superbike Ecosse ES1 Spirit By Going Like Sixty | Published 2007-11-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ecosse-es1-spirit References: [cycleworld](http://www.cycleworld.com/article.asp?section_id=3&article_id=364) For $3.6 million, it's what you can't see that makes the Ecosse ES1 Spirit a Superbike: 250 mph, carbon fibre everything, custom tailored, state of the art everywhere. Total factory support, spare parts forever, and training with a champion superbiker. "Engineers Richard Glover, Andy le Fleming and Richard Tyrrell represent a range of motorsports skills," [Cycle World](http://www.cycleworld.com/article.asp?section_id=3&article_id=364) wrote. "They saw two major areas—weight and frontal area—in which significant advances could be made. Here is a short bill of particulars: 265 pounds, 200-plus horsepower, 50 percent of the drag of modern Superbikes. The plan is to build 10 track-day examples and test public response. As of now, the bike exists only virtually in SolidWorks, a 3D CAD software system, though extensive FEA and CFD computer analyses have been performed." Think of [Formula 1 on two wheels](https://www.trendhunter.com/trends/koenigsegg-sadairs-spear), it's that outrageous. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Design:** Opportunity for disruptive innovation in creating motorcycles that prioritize weight reduction for improved performance. - **Aerodynamic Efficiency:** Opportunity for disruptive innovation in developing motorcycles with reduced drag and enhanced aerodynamics. - **Virtual Prototyping:** Opportunity for disruptive innovation in utilizing 3D CAD software systems for virtual prototyping and testing of motorcycles. ### Where This Applies - **Motorcycle Manufacturing:** Opportunity for disruptive innovation in the development and production of high-performance motorcycles with advanced technologies. - **Motorsports:** Opportunity for disruptive innovation in the motorsports industry through the creation of track-ready motorcycles with exceptional speed and performance. - **Advanced Materials:** Opportunity for disruptive innovation in the production of motorcycles using carbon fiber and other lightweight materials for improved efficiency and performance. ## Related on Trend Hunter - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Ultra-Luxe Italian Superbikes](https://www.trendhunter.com/trends/panigale.md) - [High-End Titanium Motorcycles](https://www.trendhunter.com/trends/ccm.md) - [Hardcore Track Motorbikes](https://www.trendhunter.com/trends/2023-m-1000-rr.md) - [Track-Ready Superbikes](https://www.trendhunter.com/trends/amb-001-pro.md) - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md) - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md) - [Carbon Fiber Supercar Motorcycles](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini.md) - [Luxury Electric Bike Models](https://www.trendhunter.com/trends/bmw-ce-02.md)