# Tree-Planting Search Engines Ecosia Donates Income Generated From Ads to a Brazilian Conservancy By Social Business Editor | Published 2014-04-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ecosia References: [ecosia.org](http://www.ecosia.org/what) & [plantabillion.org](http://www.plantabillion.org/locations/brazil/) Ecosia works just like any other search engine except that it donates 80% of its profits from its ads to [Nature Conservancy’s](https://www.trendhunter.com/trends/nature-valley-retok-shop) “Plant a Billion Trees” program in Brazil. Like most other search engines, this one, which focused on a non-profit, shows ads alongside its search results. And the method is paying, too: they have over 3 million monthly active users. At this point, Ecosia has already donated upwards of 1.3 million euros to The World Wide Fund for Nature and planted 300,00 trees. The team is also doing its part to make sure that transparency is part of the project. You can view their [donation statements in a Google Doc](https://docs.google.com/document/d/1Uue9-SUWyRt2FSJXzd5R9bRuuf5SyUhg0AwG2HTmYP8/edit). Based in Berlin, Germany, Ecosia is also completely CO2 neutral. More trees is just a search away. **Contact Information** Ecosia [website](http://www.ecosia.org/) Ecosia on [Facebook](https://www.facebook.com/ecosia) Ecosia on [Twitter](https://twitter.com/Ecosia) Ecosia on [YouTube](https://www.youtube.com/user/EcosiaORG) The Nature Conservancy [website](http://www.plantabillion.org/locations/brazil/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Search Engine Donations:** Disruptive innovation opportunity: Explore the potential for search engines to donate a portion of their profits to environmental conservation programs. - **Transparency in Non-profit Partnerships:** Disruptive innovation opportunity: Develop initiatives that promote transparency in the relationship between non-profit organizations and businesses. - **CO2 Neutral Technology Companies:** Disruptive innovation opportunity: Create technology companies that prioritize carbon neutrality and sustainability in their operations. ### Industries Being Reshaped - **Internet Search Engines:** Disruptive innovation opportunity: Investigate how search engines can incorporate charitable giving into their business models. - **Environmental Conservation Organizations:** Disruptive innovation opportunity: Find new ways for non-profit organizations to form partnerships with businesses that benefit both parties and the environment. - **Technology and Sustainability:** Disruptive innovation opportunity: Explore the intersection of technology and sustainability, focusing on companies that prioritize environmental responsibility. ## Related on Trend Hunter - [Eco AI Chats](https://www.trendhunter.com/trends/earthly-insight.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Subscription-Based Climate Action Platforms](https://www.trendhunter.com/trends/climate-action-platform.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Eco-Friendly Mobile Networks](https://www.trendhunter.com/trends/meaningful-planet.md) - [Tree-Planting Spa Initiatives](https://www.trendhunter.com/trends/environmental-sustainability-program.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md)