# Muscular Beverage Marketing The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept By Amelia Roblin | Published 2013-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ecorche-energy-drink-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/ecorche-concept.html) & [behance.net](http://www.behance.net/gallery/corch-ekorshe/12126903) Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics that are all supposed to express a sense of vigor; however, what you get from Constantin Bolimond and Dmitry Patsukevich is much more successful. The duo has turned the packaging concept into a powerhouse with [plastic bottles](https://www.trendhunter.com/trends/champagnestyle) that have been sculpted and colored to resemble the musculature of the human body. Several different models have been built brawny with the convincing-looking twisting and braiding of robust anatomical tissues. Écorché Energy Drink packaging seizes your attention with its formal strength and symbolically communicates the stamina and endurance that the consumer craves. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Visually Stimulating Packaging:** Using visually stimulating packaging can create a strong brand identity and attract consumers. - **Metaphorical Branding:** Utilizing metaphorical branding can effectively communicate desired qualities and aspirations to consumers. - **Formal Strength in Design:** Incorporating formal strength in product design can captivate consumers and convey a sense of power and endurance. ### Who This Affects Most - **Beverage Packaging:** The beverage packaging industry can adopt visually striking designs to enhance product appeal and stand out in a crowded market. - **Energy Drink:** Energy drink manufacturers can employ metaphorical branding strategies to differentiate their products and evoke desired associations with stamina and endurance. - **Product Design:** Product design industry can explore incorporating formal strength in their designs to create impactful and visually captivating products. ## Related on Trend Hunter - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md)