# Hardcover Hardship Statistics 'Book Buzz: The Economics of E-Readers' Compares Materials By Marie | Published 2011-11-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/economics-of-e-readers References: [onlyinfographic](http://www.onlyinfographic.com/2011/book-buzz-the-economics-of-e-readers/) & [retailmenot](http://www.retailmenot.com/view/barnesandnoble.com#vig.bookbuzz) For many individuals, myself included, the best solution to a rainy day is curling up under a blanket with a good book, but, as 'Book Buzz: The Economics of E-Readers' suggests, these comforting paperbacks are quickly being replaced with electronic tablets. Created by RetailMeNot.com, the illustrated chart examines the growing popularity of e-readers, like the [Amazon](https://www.trendhunter.com/trends/amazon-kindle-colorsoft) [Kindle](https://www.trendhunter.com/trends/the-amazon-kindle-paperwhite), Apple iPad, Sony Reader, and [Barnes & Noble](https://www.trendhunter.com/trends/glowlight-4-plus) Nook. There are some huge benefits to e-readers, from their low environmental impact and low costs to easier transportation, but personally I've still been unable to let go of hardcover and paperback novels. What I found most interesting in the infographic, however, is that it seems many e-reader supporters haven't completely converted to the electronic format, with only 15% of them completely ending their purchase of printed books. As environmental and economic issues continue to rise for many North Americans, it seems logical that many people would turn to e-readers to satisfy all their literary needs. Whether you're for or against the change, 'Book Buzz: The Economics of E-Readers' is a must-see! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 22% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Rise of E-readers:** As printed books decline in popularity, e-readers are creating new opportunities for the publishing industry. - **Environmentalism in Reading:** The growing popularity of eco-friendly e-readers creates opportunities for promotional and advertising initiatives. - **Hybrid Reading Preferences:** Readers are embracing the convenience of e-readers while still maintaining a preference for print books, creating innovative marketing strategies. ### Sectors Adopting This - **Publishing:** E-readers offer opportunities for publishers to reach wider audiences and experiment with new formats and pricing models. - **Technology:** Technology companies can innovate and develop new e-reader products that are even more user-friendly and environmentally-conscious. - **Advertising and Promotions:** The rise of e-readers offers opportunities for advertisers and promoters to collaborate with eco-friendly publishing initiatives and promote innovative reading experiences. ## Related on Trend Hunter - [Chromatic High-Resolution eReaders](https://www.trendhunter.com/trends/pocketbook-inkpad-color-3.md) - [Waterproof Eco-Conscious eReaders](https://www.trendhunter.com/trends/kobo-clara-2e.md) - [eBook-Creating Content Platforms](https://www.trendhunter.com/trends/ebookany.md) - [Vibrant Low-Power eReaders](https://www.trendhunter.com/trends/pocketbook-viva-ereader.md) - [Cost-Conscious Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-colorsoft.md) - [Seasonal Book Retail Promotions](https://www.trendhunter.com/trends/indigo-black-friday.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Textbook-Sized eReaders](https://www.trendhunter.com/trends/onyx-boox-note-air3.md)