# Ecomoons Recyling Rubbish for Air Miles Honeymoon By Cecilia Biemann | Published 2008-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ecomoons-recyling-rubbish-for-air-miles-honeymoon References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/3140821/Couple-scavenge-for-recycling-rubbish-to-pay-for-honeymoon-with-air-miles.html) A British couple spent three months scouring the streets, day and night, [collecting recyclable garbage](https://www.trendhunter.com/trends/trash-time-out) in order to pay for their honeymoon flights with [Air Miles](https://www.trendhunter.com/trends/the-moment-shop). The couple collected 60,000 pieces of trash in total to earn themselves 36,000 British Airways points through a recycling incentive scheme at their local supermarket. For their honeymoon, John and Ann Till traveled to the US by boat, then used the Air Miles to obtain £3,000 business class flights for their return journey. This gives a whole new meaning to the phrase 'a labour of love'. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Recycling Incentive Schemes:** Opportunity for businesses to create innovative recycling programs that reward customers with valuable incentives such as travel rewards. - **Eco-tourism:** Growing trend of individuals seeking eco-friendly travel options, presenting opportunities for businesses to offer sustainable travel experiences. - **Circular Economy:** Shift towards a circular economy model where waste is seen as a valuable resource, prompting businesses to find innovative ways to recycle and repurpose materials. ### Who This Affects Most - **Supermarket Retail:** Supermarkets can leverage recycling incentive schemes to attract customers and foster loyalty through sustainable initiatives. - **Travel and Tourism:** Travel agencies and airlines can tap into the growing demand for eco-tourism by offering sustainable travel options and rewards for environmentally-friendly behaviors. - **Waste Management:** Companies in the waste management industry can explore innovative strategies to collect and process recyclable materials, while collaborating with businesses to implement recycling incentive programs. ## Related on Trend Hunter - [Personalized Honeymoon Booking Platforms](https://www.trendhunter.com/trends/honeymoon-booking-platform.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Experiential Wedding Registry Gifts](https://www.trendhunter.com/trends/tinggly-and-the-knot.md) - [Private Investigator Curated Trips](https://www.trendhunter.com/trends/the-designer-honeymoon.md) - [Pet Gear Recycling Schemes](https://www.trendhunter.com/trends/wag-n-wash.md) - [Sustainable Hotel-Supporting Airlines](https://www.trendhunter.com/trends/certified-sustainable-hotels.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md) - [Chance to win £10,000](https://www.trendhunter.com/trends/biffas-change-maker-competition.md)