# Physical eCommerce Store Pop-Ups eCommerce Store Brandless is Opening a Brick-and-Mortar Pop-Up By Ell Smith | Published 2018-04-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-store-brandless References: [forbes](https://www.forbes.com/sites/petercarbonara/2018/04/17/brandless-wants-to-get-physical-with-a-pop-up-in-los-angeles/#35b408827355) & [brandless](https://brandless.com/) The eCommerce store Brandless is opening a [brick-and-mortar location](https://www.trendhunter.com/trends/the-brick-spot) in Los Angeles, offering consumers the same affordable price point the company is known for. The 3,500 square foot storefront is located in L.A's West Hollywood area and is described as a "[Pop Up With a Purpose](https://www.trendhunter.com/trends/westfield-century-city)." The company, which positions itself as an affordable and transparent brand features vegan, non-GMO and organic products that don't rely on over-the-top marketing ploys to make sales. The [physical retail space](https://www.trendhunter.com/trends/knix-opens-immersive-retail) is designed to serve as a reflection of the brand's overall values of having a more transparent relationship with consumers than most other brands. When asked about the move to brick-and-mortar retail, the Co-founder and CEO Tina Sharkey, stated that “We need to exist IRL -- in real life-- to keep in contact with the community we serve.’’ Image Credit: Brandless ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Physical Ecommerce Stores:** The trend of eCommerce brands opening brick-and-mortar stores to connect with consumers offline. - **Transparent Branding:** The trend of brands emphasizing transparency in their marketing and communication with consumers. - **Purposeful Pop-up Stores:** The trend of pop-up stores that serve a specific purpose or align with a brand's values. ### Sectors Adopting This - **Ecommerce:** eCommerce companies can explore opportunities to open physical stores and provide an offline experience for customers. - **Retail:** Traditional retailers can learn from the trend of transparent branding and adapt their marketing methods accordingly. - **Food and Beverage:** Food and beverage brands can take advantage of purposeful pop-up stores to showcase their products and engage with customers on a deeper level. ## Related on Trend Hunter - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [DTC Kitchenware Stores](https://www.trendhunter.com/trends/our-place.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [Modern Cookware Store Openings](https://www.trendhunter.com/trends/cookware-store.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)