# Philanthropic Luxury Retailers E-commerce Site Olivela Sells Just-Past-Season Fashions By Mary Van Puymbroeck | Published 2017-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-site-olivela References: [businessoffashion](https://www.businessoffashion.com/articles/news-bites/news-bites-luxury-fashions-new-philanthropic-retail-platform) & [olivela](https://www.olivela.com/) E-Commerce site Olivela has launched today with a socially conscious, for-profit business model. Selling 'just-past-season' designer accessories, Olivela donates a portion of each sale to worthwhile causes like the Malala Fund and Jessica Seinfeld's Good+Foundation. With expertly curated brands like Stella McCartney, [Valentino](https://www.trendhunter.com/trends/valentino-1) and [Dolce & Gabbana](https://www.trendhunter.com/trends/hewi) available at a discount, this new luxury retailer is making waves in the e-commerce space. Olivela was founded by Stacey Boyd, a [Harvard](https://www.trendhunter.com/trends/smashfest) MBA and Masters of Public Policy graduate. The site offers a completely transparent shopping experience by allowing consumers to see how much of a donation their purchase would make. The site will also track consumers' contributions each time they shop on a personal dashboard. Boyd believes the philanthropic aspect to the e-commerce site Olivela will push consumers to make a purchase they were on the fence about. "While the merchandise is gorgeous and alluring, I know from my experience in shopping editorial and fashion editorial, that women and shoppers in general are always looking for that additional push to get them to transact." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Philanthropic E-commerce:** The combination of online shopping and philanthropy is a growing trend that allows consumers to feel good about their purchases and make a difference. - **Transparent Donations:** Giving consumers the ability to see exactly how much of their purchase goes towards a specific cause is becoming more important in creating trust and loyalty. - **Just-past-season Sales:** The trend of selling designer items just after they're out of season, or that are overstocked, allows luxury items to be sold at a discount and appeal to a wider audience. ### Who This Affects Most - **Luxury Retail:** Luxury retailers are finding success in creating socially conscious business models, making it easier for consumers to justify purchasing expensive items. - **E-commerce:** Socially conscious e-commerce sites like Olivela are disrupting traditional online shopping experiences and creating new opportunities for sustainable business models. - **Philanthropy:** Using philanthropy as a core part of a business model is becoming more popular and can be applied to a variety of industries, creating opportunities for social change. ## Related on Trend Hunter - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Anniversary-Celebrating Nonprofit Partnerships](https://www.trendhunter.com/trends/philanthropic-partnership.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md)