# Buying Assistant Apps The Fetch E-Commerce Platform Makes Online Shopping a Simpler Process By Alyson Wyers | Published 2014-06-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-platform References: [springwise](http://www.springwise.com/app-personal-buying-assistant-hunt-items/) & [buywithfetch](https://www.buywithfetch.com) People often spend more time on their phones than on their computers, which is why this new e-commerce platform is looking to change the way people buy things online. Fetch is a [personal buying assistant](https://www.trendhunter.com/trends/amazon-rufus) that allows you to purchase products by doing away with [coupon hunting](https://www.trendhunter.com/trends/cashback1) and filling out long lists of personal information fields. Fetch's buying assistants will look for the item you input and will purchase it on your behalf at the best price. To use the e-commerce platform, users enter the details of the thing they want to buy, making note of brand, color, shipping speed, size and quantity. Then submit this information along with a picture, text or voice note. If you have a rough idea of the cost, there is also a buy now option. The personalized shopping app is supported on iOS and android mobile devices. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Personal Buying Assistants:** Opportunity for businesses to develop AI-powered buying assistant apps that simplify the online shopping process. - **Voice-activated Shopping:** Disruptive innovation opportunity in creating e-commerce platforms that utilize voice recognition technology for purchasing products. - **Image-based Shopping:** Potential for companies to create shopping apps that allow users to find and purchase products by uploading images instead of typing or speaking. ### Where This Applies - **E-commerce:** Growing market for e-commerce platforms that offer personalized buying assistance to customers. - **Mobile App Development:** Opportunity for developers to create mobile apps that integrate AI technology for simplified online shopping experiences. - **Artificial Intelligence:** AI-powered buying assistants present a disruptive innovation opportunity in the field of artificial intelligence and machine learning. ## Related on Trend Hunter - [Smart Shopping Assistants](https://www.trendhunter.com/trends/shopper-assistant.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [eCommerce AI Assistants](https://www.trendhunter.com/trends/buy-with-pro.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md) - [AI Fashion Shopping Tools](https://www.trendhunter.com/trends/phia-app.md) - [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md) - [Automated Data Extraction](https://www.trendhunter.com/trends/product-fetcher.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md) - [AI Shopping Assistants](https://www.trendhunter.com/trends/ai-shopping.md)