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# E-Commerce Payment Competitors
Visa Checkout Gives PayPal a Run for Its Money

By Meghan Young | Published 2014-07-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-payment-competitor
References: [fastcompany](http://www.fastcompany.com/3033119/fast-feed/visa-launches-a-paypal-competitor) & [checkout.visa](https://checkout.visa.com/index.jsp?country=CA)

It was about time that an e-commerce payment competitor was created to give PayPal a run for its money. [Visa Checkout](https://www.trendhunter.com/trends/digital-checkout) launched this past Wednesday. It gives customers "a secure way for consumers to purchase items without having to re-enter their credit card information for each new site," according to [Fast Company](https://www.trendhunter.com/trends/smart-sleep-headband). Making online purchases more seamless, which essentially means less time at checkout, this e-commerce payment competitor is the next step for credit cards.

Although created by Visa, the Checkout e-commerce payment competitor works MasterCard, Discover and [American Express](https://www.trendhunter.com/trends/heytea-1) cards in order to provide an added layer of security. With 180 financial institutions and a growing list of retailers under its belt, Visa Checkout is doubly beneficial since merchants aren't charged additional fees aside from the ones they are already used to.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 14% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **E-commerce Payment Competition:** Visa Checkout competes with PayPal to provide a secure and seamless online payment experience, reducing the need for re-entering credit card information.
- **Seamless Online Purchases:** Visa Checkout streamlines the checkout process, allowing customers to make purchases online more quickly, increasing customer satisfaction and loyalty.
- **Added Security for Online Payments:** Visa Checkout works with multiple credit card providers to offer an added layer of security for online transactions.

### Sectors Adopting This

- **Financial Technology:** The rise of e-commerce payment competitors like Visa Checkout creates opportunities for fintech companies to develop innovative payment solutions.
- **E-commerce:** The seamless online purchasing experience provided by Visa Checkout presents opportunities for e-commerce businesses to attract more customers and increase sales.
- **Credit Card Companies:** Credit card providers like Visa can leverage the added security features of Visa Checkout to differentiate themselves and gain a competitive edge in the market.

## Related on Trend Hunter

- [Secure Streamlined Checkouts](https://www.trendhunter.com/trends/aasaan-checkout.md)
- [User-Friendly Online Checkout Solutions](https://www.trendhunter.com/trends/online-checkout-solution.md)
- [Comprehensive Checkout Tools](https://www.trendhunter.com/trends/trevipay.md)
- [Global Payment-Based Partnerships](https://www.trendhunter.com/trends/heytea-1.md)
- [Modernized Digital Checkout Platforms](https://www.trendhunter.com/trends/digital-checkout.md)
- [Contactless Merchant Payments](https://www.trendhunter.com/trends/paypal-2.md)
- [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md)
- [Automated AI Shopping Assistants](https://www.trendhunter.com/trends/visa-intelligent-commerce.md)
- [All-New Retail Payment Methods](https://www.trendhunter.com/trends/venmo-1.md)