# Curated E-Commerce Fashion Lines Britt Barkwell and eBay Team Up to Bring a Chic Curated Capsule By Kalin Ned | Published 2019-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-fashion References: [ebay](https://www.ebay.ca/rpp/trouvaille) Britt Barkwell — a lifestyle specialist and the founder of Trouvaille, enters a partnership with eBay to make the world of e-commerce fashion a little bit more navigatable. It is often the case that consumers get overwhelmed while online shopping due to the abundance of choices and the uncertainties around fit and color options. Britt and eBay attempt to mitigate that by producing a [specially curated collection](https://www.trendhunter.com/trends/trend-stores) that has had the touch of an experienced stylist. As a result, consumers can enter the world of e-commerce fashion and be more confident with their choices. The Britt Barkwell x eBay collection is selected to contain premium, high-end items that are new or like-new. Britt has focused on representing the fashion scene of 2019 through chic and affordable items — from dresses and footwear to bags and jewelry. It is only available through [eBay Canada](https://www.trendhunter.com/trends/luxury-consignment-platform). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Curated E-commerce:** There is an opportunity to curate e-commerce platforms to help consumers navigate and make confident choices. - **Online Shopping Overwhelm:** The abundance of options and uncertainties around fit and color can be addressed through curated fashion collections. - **High-end Fashion Selection:** Curating premium, high-end fashion items can attract consumers who seek chic and affordable options. ### Who This Affects Most - **E-commerce:** The e-commerce industry can incorporate curated collections to improve the online shopping experience. - **Fashion:** The fashion industry can explore curated collections as a way to present the latest trends and increase consumer confidence. - **Styling Services:** The styling services industry can collaborate with e-commerce platforms to curate fashion collections and provide personalized recommendations. ## Related on Trend Hunter - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [Collaborative AI Fashion Experiences](https://www.trendhunter.com/trends/curated-for-you-x-microsoft.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Unique Co-Designed Capsules](https://www.trendhunter.com/trends/etsy-partners-with-wnba.md)