# Cartoony eCommerce Branding Globbing Makes Online Shopping More Fun, Interactive and Accessible By Michael Hemsworth | Published 2016-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-brand References: [thedieline](http://www.thedieline.com/blog/2016/10/28/globbing-online-store) & [maeutica](http://maeutica.com/) The Globbing eCommerce branding is the design work of the [Maeutica Branding Agency](https://www.trendhunter.com/trends/brandest) and includes playful imagery that gives character to the various products that the brand ships out. Globbing works as an eCommerce brand that aggregates the various products online into one spot for users to shop from. This can help to cut out the occurrence of having to shop from multiple retailers and receive staggered shipments. Globbing enables shoppers to purchase goods and have them shipped to them all at once to cut out the hassle of trying to recall what was ordered from so many different retailers. The Globbing eCommerce branding consists of a long-necked giraffe that wraps itself around the various collateral for the brand for a [playful, quirky approach](https://www.trendhunter.com/trends/monsters-collection). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Cartoony Branding:** Brands can create playful and memorable cartoony branding to connect with consumers. - **Ecommerce Aggregation:** eCommerce brands can aggregate products from multiple retailers to make online shopping more convenient for consumers. - **Consolidated Shipping:** eCommerce brands can offer consolidated shipping to reduce the hassle of tracking multiple shipments for consumers. ### Who This Affects Most - **Ecommerce:** eCommerce companies can differentiate themselves by offering playful branding and convenient aggregated shopping options. - **Retail:** Traditional retailers can partner with eCommerce aggregators to expand their reach and offer a more convenient shopping experience for consumers. - **Shipping:** Shipping companies can offer consolidated shipping options for eCommerce brands to reduce shipping costs and offer a more streamlined experience for consumers. ## Related on Trend Hunter - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Data Connectivity Re-Branding Initiatives](https://www.trendhunter.com/trends/data-connectivity.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md)