# E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"

By Laura McQuarrie | Published 2022-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ecommerce-beauty-packaging
References: [premiumbeautynews](https://www.premiumbeautynews.com/en/aptar-beauty-home-adapts-its) & [aptar](https://www.aptar.com/beauty/)

In 2023, it's estimated that shoppers will spend nearly $24.5 billion on beauty and cosmetics online and that makes e-commerce beauty packaging a must. Aptar Beauty + Home spent the last two years redesigning much of its beauty product packaging range so that its pumps, capsules, airless and aerosol solutions are "e-commerce capable."

Aptar Beauty + Home's Xavier Joseph, Vice President, Global Marketing & Innovation said, "According to our research leaking in transit is the biggest pain point consumers currently face. These innovative dispensing solutions are designed to eliminate that pain point for consumers and improve consumer sentiment for our brand partners."

To create these e-commerce beauty packaging solutions, a three-pronged approach was taken based on adaptation, integration and rethinking the omnichannel approach.