# Cigarette Sprouting Plants Ads for Ecomist Air Freshener Imagine Stinky Things as Greenery By Marissa Liu | Published 2010-01-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecomist-air-freshener References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/ecomist) Imagine if your office plant sprouted cigarette butts instead of flowers, or if an orchid smelled like raw onion. I doubt we would be displaying these flowers in our homes and offices very often. The ad campaign for Ecomist air freshener, however, imagines such a world. With the tag line “Eliminates odours,” Ecomist air freshener takes on the stinkiest, most pungent smells. The campaign was conceived by the South African advertising agency Y&R. **Implications** - Air fresheners and green living are attempting to go hand in hand. Since many air fresheners use chemicals yet appear eco-loving, companies can take note of how promoting [eco-initiatives](https://www.trendhunter.com/trends/extrastrength-breath-freshener) is a feasible option for marketing initiatives from even those products that aren't entirely green. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Advertising:** Opportunity for companies to promote eco-initiatives as a marketing strategy, even for non-green products. - **Fragrance Innovation:** Opportunity to develop air fresheners that effectively eliminate the most unpleasant odors. - **Disruptive Green Designs:** Opportunity to create alternative decor options that challenge conventional ideas of beauty. ### Industries Being Reshaped - **Advertising:** Companies can explore ways to incorporate eco-friendly messaging in their ad campaigns. - **Air Freshener:** Opportunity for air freshener companies to develop innovative products that effectively eliminate odors. - **Home Decor:** Opportunity for home decor companies to create unconventional and eco-friendly design options. ## Related on Trend Hunter - [Cannabis Odor Neutralizers](https://www.trendhunter.com/trends/cannabis-neutralizer.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Grass-Scented Fragrance Kits](https://www.trendhunter.com/trends/essence-de-lawn-by-cub-cadet.md) - [Floral Novelty-Scented Candles](https://www.trendhunter.com/trends/low-hanging-fruit.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md)